From the Wires
Yahoo! Launches Self-Serve Display Ad Solution
Jun. 22, 2009 08:25 AM
Yahoo! Inc. (NASDAQ:YHOO) today announced the pilot launch of Yahoo! My
Display Ads, a self-serve display ad solution designed to help small and
medium-sized businesses easily reach their target audiences on Yahoo!
and its extended network of partner sites. Powered by Seattle-based
AdReady, the service is designed to help a new segment of advertisers to
reach Yahoo!’s 1651 million users in the U.S. with locally
targeted display ads.
“Yahoo! My Display Ads allows small businesses to build on their search
marketing with display campaigns that reach a targeted audience on some
of the Internet’s most popular websites,” said Joanne Bradford, senior
vice president North America Revenue and Market Development, Yahoo!.
“This new solution provides an affordable and accessible option for
businesses to run brand and performance campaigns that reach the local
audiences that matter to them most.”
Advertisers of all sizes are able to take advantage of powerful
geographic, channel and demographic targeting capabilities to reach
local audiences that are most relevant to them through Yahoo!’s My
Display Ads. By using a web-based, self-serve interface, advertisers can
create and customize campaigns using more than 800 display templates.
Additionally, advertisers can elect CPM or CPC-based pricing, catering
to both branding and performance marketing goals. The new solution also
helps advertisers track and manage campaign performance goals with daily
reporting on key metrics, helping them optimize campaigns on the fly.
Yahoo! My Display Ads is an extension of a limited program Yahoo! and
AdReady offered to a number of managed Yahoo! Small Business customers
last year. Through this program, advertisers - such as Klaussnerhome, a
local furniture store based in Greensboro, North Carolina - have tested
the offering, experiencing positive results. Klaussnerhome, which
previously relied heavily on traditional advertising mediums recently
tested Yahoo! My Display Ads to promote its annual Memorial Day sale in
Greensboro and the surrounding area.
Klaussnerhome experienced record sales and foot traffic, which it
attributed directly to the advertising campaign it ran on Yahoo!. As a
result, the furniture store continues to invest in online advertising.
Klaussnerhome also plans to increase its budget to target larger markets
such as Raleigh and Charlotte, both of which it was unable to reach
through traditional media.
“AdReady’s partnership with Yahoo! will provide advertisers with direct
access to high value advertising inventory from the largest provider of
display advertising in the world,” said Aaron Finn, President and CEO,
AdReady. “With Yahoo! My Display Ads, we hope to make display as easy,
effective and accessible as search.”
To learn more about the launch of Yahoo! My Display Ads in the U.S.,
please visit: http://mydisplayads.yahoo.com.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and of the most
trafficked Internet destinations worldwide. Yahoo! is focused on
powering its communities of users, advertisers, publishers and
developers by creating indispensable experiences built on trust. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.
About AdReady
Seattle-based AdReady is an innovative advertising technology company
making online display advertising as accessible and effective as search
advertising. The company’s unique approach helps businesses of all sizes
build effective online display campaigns based on proven creative and
media plans, dramatically increasing an advertiser’s return on
advertising spend. AdReady’s patent-pending solutions are ideal for
advertisers, agencies and publishers. To learn how to build an effective
online display campaign for your business, please visit www.adready.com.
1ComScore Ad Network Metrics, March 2009
About Business WireCopyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
.gif)
The ENISA (European Network and Information Security Agency) today released the 
As more business is conducted online and additional files are stored on remote servers rather than in local filing cabinets, keeping private information secure has become increasingly more complex and complicated. The migration of data online and career opportunities, for those with a...
This article looks at the basic interoperability requirements when communicating with the Cloud, and in particular at techniques and standards used to express and enforce wire-level contracts between communicating parties, as these parties are increasingly also contracting parties in a...
This week, the latest list of the world’s top 500 supercomputers was announced. What I find interesting about it is that at number 5 is a new Chinese design that marries Intel Xeon CPU chips with AMD/ATI graphics chips. There are thousands of clusters that contain a pair of CPUs and GP...
As part of its continual push to embrace
state-of-the-art technology, EON Reality, the world's leading interactive
3D software provider, is proud to join the ranks of top software architects
of the industry at Microsoft's The Architecture Journal (October 2009) with
their presentat...
The ability to effortlessly share cool things you discover on the Web in real time, with friends, family and business colleagues without ever leaving your browser, just became a reality with today's introduction of Qwisk by WebWean, Inc. at the Realtime CrunchUp conference here in San ...
