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.NET News Desk Consumers Don’t Know a Netbook from a Notebook
Sixty percent of the people who bought a netbook thought it was just a cute little notebook
By: Maureen O'Gara
Jun. 24, 2009 08:00 PM
Sixty percent of the people who bought a netbook thought it was just a cute little notebook, which is why 42% of them were disappointed with the widget's performance according research done by the NPD Group. The researcher found only 58% of the people who bought a netbook instead of a notebook were very satisfied with their purchase, compared to 70% of the folks who planned on buying a netbook from the start. Among the key 18- to 24-year-old netbook demographic, 65% said they bought their netbooks expecting better performance, and only 27% said their netbooks performed better than expected. Amusingly, although 60% said mobility was a main factor in buying the thing, once they got the widget home, 60% of buyers never took it out of the house. According to NPD VP Stephen Baker, "We need to make sure consumers are buying a PC intended for what they plan to do with it. There is a serious risk of cannibalization in the notebook market that could cause a real threat to netbooks' success. Retailers and manufacturers can't put too much emphasis on PC-like capabilities and general features that could convince consumers that a netbook is a replacement for a notebook." Reader Feedback: Page 1 of 1
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