From the Wires
European Consumers Share a High Interest in Healthcare, but Hold Varied Views on Many Health Issues
- New TNS Healthcare Study Reveals Both Differences and Similarities in Health Views across Europe
By: PR Newswire
Jul. 14, 2009 12:07 PM
"The study indicates that, in all countries, most people take health for
granted while they are young, particularly if they have no health issues,"
Europeans Have Many Areas of Commonality
Europeans share the same views on many health issues. For example, the majority of consumers in all countries agree that they only go to the doctor when necessary. They also believe that they know when to visit a doctor vs. when to self medicate.
"Interestingly, doctors think differently about how well consumers judge
whether to visit a physician or treat themselves," says
Both consumers and doctors across the five countries surveyed share positive perceptions of pharmacists. There also was agreement on perceptions of OTC products, with UK respondents particularly positive about non-Rx treatments. For example, 77% of UK consumers and 85% of UK doctors believe that, for some health problems, the medicines consumers can buy are just as effective as those they would get from a doctor. In addition, 83% of UK consumers and 85% of UK doctors agree that it is important to be able to buy medicines without a prescription for minor ailments.
Findings Show Disagreement across Many Aspects of the Physician Relationship
The TNS Healthcare survey reveals large differences among countries and
between consumers and physicians in the same country on many aspect of the
physician relationship. While 64% of consumers in the UK say that they would
rather buy a medicine than visit a doctor, only 18% of that country's
There also was broad disagreement on whether it is risky for people to
treat minor ailments without seeing a doctor first. The percentage of
consumers believing that it is very risky for people to self treat minor
conditions ranged from 10% in the UK to 43% in
When asked whether they agree or disagree with the statement that doctors
are too willing to prescribe treatments for minor ailments, doctors in most
countries are harder on themselves than consumers are. For example, in the
UK, 43% of doctors but only 26% of patients agree that doctors too often
prescribe treatments for minor conditions.
500 Physicians and 2500 Consumers Provide Insight
TNS Healthcare's results are based on an on-line survey of 500 primary
care physicians (100 per country) and 2,500 consumers 18 and older (500 per
country) in the UK,
About TNS Healthcare, a Kantar Health Company ...
TNS Healthcare, a Kantar Health company, provides market research consulting to the worldwide ethical and OTC pharmaceutical, biotech and medical device industries, as well as health-focused ad agencies, media and analysts. It offers globally consistent solutions and custom advisory services to support product introductions; brand, treatment and sales performance optimization; and physician and DTC promotional assessment.
Informing decisions across the life cycle, TNS Healthcare offers action-ready insights for pre-launch landscaping, market and opportunity assessment, segmentation, positioning, message and campaign creation, pricing, forecasting, attitude and awareness measurement and post-launch tracking. It delivers information across stakeholders -- including physicians, patients and consumers -- to help companies anticipate and impact customers' behaviors. TNS Healthcare provides both qualitative and quantitative offerings, using traditional and online methodologies, combining worldwide reach with local expertise.
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