ANTWERP, Belgium, September 17 /PRNewswire/ -- A coalition of influential European advocacy and professional groups are meeting today to call for action by the European Parliament to commit to serious steps to reduce the number of men affected by, and dying from prostate cancer, by ensuring timely access to information, care and support services for men at risk or with prostate cancer.

The call to action is being launched during European Urology Week, as part of a new campaign, the Proactive Prostates Initiative, at a meeting in Antwerp, which is being hosted by Europa Uomo and the European Association of Urology.

Speaking at the meeting, entitled Prostate Cancer: Establishing the Facts, where representatives included ECPC, EAU and MEPs against cancer, Prof Louis Denis of Europa Uomo said: 'We need to do more to combat prostate cancer and stop men dying or living with the burden of the disease, when so much can be done to improve awareness of earlier diagnosis and access to the right resources, services and treatments at the right time.'

Prostate cancer is the third leading cause of death in men across Europe, with more than 300,000 men being diagnosed each year and out of those, one in five will die from the disease.

'I urge society to sit up and take notice of prostate cancer so that we can beat this disease, yes we can", said Archbishop Desmond Tutu, the South African Nobel Peace Prize Laureate who has had prostate cancer, and fully supports the call to action.

The future for prostate cancer is not a bright one unless there is societal commitment to changing the way the disease is viewed. An increasingly ageing population means that the burdens associated with the disease will also rise, creating serious social and economic consequences.

The coalition is calling for action from society, governments, healthcare professionals and men in adopting a more proactive stance towards prostate cancer to prevent the serious burden of disease and deaths from prostate cancer. In particular, the call to action emphasises the need for:

    
    - Recognition by governments of the morbidity and mortality
      burdens of prostate cancer, so that it can be made a higher priority in
      their health agenda.

    - Commitment from governments to ensuring sustainable support
      for basic research for a new biomarker and clinical research on 
      treatment comparison.

    - Health professionals to educate their patients about the risk
      factors for prostate cancer, such as family history, ensuring those at
      risk are given appropriate information

    - Physicians to tailor treatment according to the individual
      patient, avoiding over- and under-treatment, through appropriate use of
      PSA testing to ensure that men receive the right treatment

    - Society to come together to build partnerships in helping to
      reduce the burden of the disease as well as identify common action and
      reducing the existing inequalities on access to treatment.

Notes to editors

The meeting Prostate Cancer: Establishing the Facts is supported by an educational grant from GlaxoSmithKline and the European Association of Urology.

    
    Key facts about prostate cancer

    - Prostate cancer is the third leading cause of cancer death in
      European men.
    - More than 300,000 men are diagnosed in Europe with prostate
      cancer every year.
    - Approximately, one out of five men diagnosed with prostate cancer
      will die from the disease - this is similar to breast cancer.
    - Three-quarters of prostate cancer cases are in men over 65 years.
      With an increasingly ageing population, the prevalence of prostate 
      cancer and the burden associated with this disease is set to rise.