From the Wires
Half of Single Americans Prefer a Partner over Staying Solo, According to New Survey from People Media
By: Business Wire
Sep. 21, 2009 01:43 PM
As “National Unmarried and Single Americans Week” kicks off, more than half of that group – 52 percent – say they would opt to have a partner over having the freedom to date, live independently or spend their time or money as they choose.
At the same time, an almost equal number – 48 percent – appreciate the myriad freedoms afforded by single living, naming one or another as the best aspect of being unhitched.
Those are the principal findings of a new nationwide online poll conducted by People Media, Inc., the No. 1 provider of targeted online dating communities. Running from September 20-26, National Unmarried and Single Americans Week is an annual commemoration which, for the past 20 years, has given recognition to single life and the contributions of singles to society.
According to the People Media poll, the craving for companionship cuts across virtually all demographic lines. At the same time, the poll found that many singles are, in fact, willing to acknowledge the benefits that arise from living solo.
The findings came from statistically significant responses at 13 of People Media’s sites – including those that cater to seniors, African-Americans, single parents, Christians, baby boomers, and other people of like interests -- in a poll posted from late August through early September.
More than 27,000 single Americans answered the question, “What do you like best about being single?” with the following responses:
Although a slight majority of respondents believe there is no real benefit to being single (52 percent), nearly half recognizes the advantages of being unattached. A full third of all respondents named “the freedom to spend my time as I choose” as the top benefit of their single status (33 percent), along with smaller percentages that value solo living (7 percent), freedom to date at will (4 percent), and having total control over the purse strings (4 percent).
“Would you call this ‘making lemonade out of lemons’ or is it about appreciating the taste of lemonade? I think it’s really both,” said Josh Meyers, CEO, People Media, Inc. “There’s no question that people have a deeply rooted drive for connection and companionship, whether it’s about friendship or marriage, and that’s why online dating communities are thriving.
“According to 2006 US Census data, there are 92 million American adults who are single and unmarried,” added Meyers. “Whether one is single by choice or by circumstance while searching for a relationship, there can be an upside like having total decision-making over how to spend one’s time, which one-third of our respondents named as the best thing about being single. As National Unmarried and Single Americans Week signifies, it’s more than okay to be single.”
In addition to top-line results from the more than 27,000 poll respondents in total, the data has been analyzed according to the specific People Media site to which respondents chose to join. Among the findings:
When viewing responses by age, the younger the respondent, the more likely he or she is to appreciate the freedom to date: 10 percent for ages 18-24 and 8 percent for ages 25-34; 2 percent for ages 55-64 and 65+.
For a full copy of the survey results and a graphic presentation of top-line data, e-mail firstname.lastname@example.org.
About People Media, Inc.
People Media (www.PeopleMedia.com) is the No. 1 provider of targeted online dating communities for attractive singles seeking meaningful relationships. The company operates 27 individual web properties – including www.BlackPeopleMeet.com and www.SeniorPeopleMeet.com – reaching nearly 4 million unique users per month. Its portfolio includes six of the Top 50-ranked personals websites, as reported by comScore Media Metrix – more than any other company. People Media has partnered with the Steve Harvey Morning Show and exclusively powers multiple AOL Personals communities. People Media is a rapidly growing innovator in the online personals space, which is expected to reach $1.2 billion in worldwide revenues by 2009 (Jupiter Research). People Media is based in Hollywood, Calif., and is a unit of Match.com, an operating business of IAC (NASDAQ: IACI).
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 14-year history, Match.com has helped redefine the way people meet and fall in love. Match.com provides a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com operates some of the leading subscription-based online dating sites in 24 countries, in 8 languages and spanning five continents, as well as oversees its ongoing investment in Meetic. Match.com also powers online dating on MSN across Asia, Australia, the United States and Latin America. Match.com is an operating business of IAC (NASDAQ:IACI).
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