With week one in the can, the general opinion of The Jay Leno Show depends on the source. Nearly 74 percent of viewers watching during debut week give it a grade of A or B. However critics and Twitter users have reacted negatively. The findings were published in the study "The People Have Spoken: Comparing Opinions on The Jay Leno Show Across Traditional Media, Social Media and Viewers" by Empower MediaMarketing

While Leno scored big in the ratings and public opinion for his premiere, mainstream media critics were not so kind. Reviews in The New York Times, The Los Angeles Times and USA Today all panned the show; many calling it a rehashed version of Leno's The Tonight Show

The premiere, featuring a much-hyped interview with Kanye West, helped propel ratings and buzz across social media platforms as thousands of online pundits weighed in. How do the sentiments expressed by traditional national media and American public opinion compare to social media

No Love Lost Online for Leno
To discover this Empower commissioned a public opinion study of 1,000 adults 18 and older. Empower also utilized ChatterWatch(SM), its proprietary social media analysis tool, to identify conversations about the show on blogs, message boards and Twitter. The study is available online for download.

Reviewing a sample of 500 tweets mentioning Leno during the first week of his show makes it clear that, for the most part, consumers on Twitter do not like The Jay Leno Show. While 18 percent of the sample offered an opinion of the show, 75 percent of the Twitter-based reviews were negative

Almost 45 percent of Twitter messages were focused on Leno's guests. West's interview alone accounted for half of these tweets. Halle Berry denying pregnancy rumors (along with her short dress) had the twittersphere buzzing. Automaker Ford got a nice buzz boost from the show as well. Its Green Car Challenge race was an environmentalist favorite. Links to Drew Barrymore's initial drive in Ford's new electric vehicle was retweeted frequently