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Internet Video News Desk Google Sites Exceed 10 Billion Video Views in August
More than 161 million viewers watched an average of 157 videos per viewer during the month of August
By: Carmen Gonzalez
Sep. 28, 2009 06:30 PM
comScore released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with Google Sites accounting for more than 10 billion. Top 10 Video Content Properties by Videos Viewed Top U.S. Online Video Content Properties* by Videos Viewed
August 2009
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
-----------------------------
Videos Share (%) of
Property (000) Videos
-------- ------ ------------
Total Internet 25,366,195 100.0
-------------- ---------- -----
Google Sites 10,051,924 39.6
------------ ---------- ----
Microsoft Sites 546,547 2.2
--------------- ------- ---
Viacom Digital 539,471 2.1
-------------- ------- ---
Hulu 488,255 1.9
---- ------- ---
Fox Interactive Media 380,115 1.5
--------------------- ------- ---
Yahoo! Sites 355,226 1.4
------------ ------- ---
Turner Network 298,991 1.2
-------------- ------- ---
CBS Interactive 168,993 0.7
--------------- ------- ---
Disney Online 162,934 0.6
------------- ------- ---
AOL LLC 156,871 0.6
------- ------- ---
*Rankings based on video content sites; excludes video server networks.
Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers More than 161 million viewers watched an average of 157 videos per viewer during the month of August. Google Sites attracted 121.4 million unique viewers during the month (82.8 videos per viewer), followed by Microsoft Sites with 54.9 million viewers (10 videos per viewer) and Yahoo! Sites with 51.6 million viewers (6.9 videos per viewer). Top U.S. Online Video Content Properties* by Unique Viewers
August 2009
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
-----------------------------
Unique Viewers Average Videos
Property (000) per Viewer
-------- -------------- --------------
Total Internet 161,109 157.4
-------------- ------- -----
Google Sites 121,393 82.8
------------ ------- ----
Microsoft Sites 54,859 10.0
--------------- ------ ----
Yahoo! Sites 51,583 6.9
------------ ------ ---
Fox Interactive Media 48,914 7.8
--------------------- ------ ---
Viacom Digital 42,415 12.7
-------------- ------ ----
Hulu 38,513 12.7
---- ------ ----
CBS Interactive 35,688 4.7
--------------- ------ ---
Turner Network 28,151 10.6
-------------- ------ ----
AOL LLC 28,092 5.6
------- ------ ---
Facebook.com 24,229 4.1
------------ ------ ---
*Rankings based on video content sites; excludes video server networks.
Online video includes both streaming and progressive download video.
Top Video Ad Networks by Potential Reach In August, Tremor Media ranked as the #1 video ad network with a potential reach of 68 million viewers, or 42.2 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 59.1 million viewers (36.7 percent penetration) followed by ScanScout Network with 57.6 million viewers (35.7 percent). Top U.S. Online Video Ad Networks by Potential Unique Viewers
August 2009
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
-----------------------------
Unique
Viewers Viewer
Property (000) Penetration
-------- ------- -----------
Total Internet : Total Audience 161,109 100.0
------------------------------- ------- -----
Tremor Media - Potential Reach 68,010 42.2
------------------------------ ------ ----
YuMe Video Network - Potential Reach 59,100 36.7
------------------------------------ ------ ----
ScanScout Network - Potential Reach 57,581 35.7
----------------------------------- ------ ----
Broadband Enterprises Video Network -
Potential Reach 54,858 34.1
------------------------------------- ------ ----
BrightRoll Video Network - Potential Reach 53,369 33.1
------------------------------------------ ------ ----
Advertising.com Video Network - Potential
Reach 52,996 32.9
----------------------------------------- ------ ----
SpotXchange Video Ad Network - Potential
Reach 47,304 29.4
---------------------------------------- ------ ----
Break Media Video Ad Network - Potential
Reach 35,672 22.1
---------------------------------------- ------ ----
Digital Broadcasting Group (DBG) -
Potential Reach 26,537 16.5
---------------------------------- ------ ----
TidalTV - Potential Reach 21,101 13.1
------------------------- ------ ----
Other notable findings from August 2009 include:
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