Cloud Computing Journal

Citrix Systems, Inc. announced a new 2-for-1 trade-up offer that makes it easy for Citrix XenApp customers to realize all the benefits of desktop virtualization by stepping up to the new XenDesktop 4. The “Trade-up to XenDesktop 4” program allows XenApp customers to trade up their existing XenApp concurrent user licenses for twice the number of XenDesktop 4 user licenses – a savings of up to 80 percent off list price. With its new FlexCast™ delivery technology, XenDesktop 4 is the first product in the industry to deliver every major type of virtual desktop in a single, integrated solution (see separate announcement today). XenDesktop 4 further extends the value of desktop virtualization by including all the functionality of XenApp as a core integrated feature, making it easy for customers to deliver on-demand applications as a seamless part of their overall desktop management strategy. By taking advantage of this limited-time trade-up offer, XenApp customers can make virtual desktops a reality for all of their employees at a fraction of the cost.

XenApp Customers are Ready for Desktop Virtualization

XenApp customers have already taken an important first step towards centralized desktop management, delivering an estimated 25 million applications to more than 100 million users every day¹. Many of these same customers are now looking to extend the benefits of centralization to all desktops in the enterprise. The new Trade-up to XenDesktop 4 program gives these customers the best of both worlds, allowing them to leverage all the functionality they already own, while adding a simple, low-risk path to full desktop virtualization when they are ready. For many enterprise customers, the upcoming Windows 7 desktop refresh provides the perfect opportunity to choose from a variety of virtual desktop models to simplify desktop management enterprise wide.

“Customers clearly want the flexibility to purchase one simple license that can address any combination of desktop and app virtualization requirements. With XenDesktop 4, that’s exactly what we’re delivering,” said Al Monserrat, senior vice president, sales and services, at Citrix. “With the new Trade-up to XenDesktop 4 program, we’re taking that flexibility one step further for existing XenApp customers. In addition to the attractive 2-for-1 trade up offer, this program allows them to continue using all the capabilities of XenApp as they always have, with the full flexibility to add virtual desktop functionality at their own pace.”

Program Pricing

To take advantage of the full 2-for-1 trade-up offer, customers active on Subscription Advantage must trade up all their existing XenApp licenses. Suggested list pricing for the trade-up begins at $45 per user, plus the normal cost of subscription renewal – a savings of up to 80 percent off the list price of XenDesktop 4. Additional trade-up offers are available for customers who only wish to exchange a portion of their existing XenApp licenses. All trade-up offers are available through June 30, 2010, and are also valid for customers with previous generations of Citrix application virtualization solutions such as Presentation Server or MetaFrame. For complete information and program details, please visit http://www.citrix.com/xendesktop4/tradeup.