SYS-CON Events announced today that Hubspan, the leading provider of business integration solutions, will be exhibiting at the 4^th International Cloud Computing Conference & Expo, taking place November 2-4, 2009 at the Santa Clara Convention Center, Santa Clara, CA.

Hubspan's cloud-based integration platform is cost-effective, scalable and reliable. With its any-to-any connections, Hubspan ensures seamless interoperability across systems, applications and protocols. Thousands of companies worldwide, from small and medium enterprises to Fortune 500 companies, successfully use the Hubspan platform every day to achieve stronger business integration and automation.

Additionally, Hubspan President & CEO Trisha Gross is a member of the distinguished Speaker Faculty of the 4^th Cloud Expo, and will be giving a breakout session on Monday, November 2^nd, titled "How Cloud-based Integration Increases Customer Loyalty, Retention and Revenue ." Delegates attending the session will be able to learn how to cost-effectively build business integration communities in the cloud to retain customers, grow revenue and beat the competition.

Gross will be providing real-world examples of how companies use cloud-based integration to achieve business process automation with customer-related processes. During the session, she will demonstrate how customers such as Barnes & Noble are realizing true business impact through customer integration, such as 100% customer retention and a 25% increase in revenues.

SYS-CON's Cloud Computing Expo is the fastest-growing conference anywhere in the world focused on the subject of delivering massively scalable IT as a service using Internet technologies. The conference is co-located at the Santa Clara Convention Center with the 7th International Virtualization Conference & Expo.

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4th International Cloud Computing Conference & Expo
At the 4th International Cloud Computing Conference & Expo, November 2-4, 2009, being held in the Santa Clara Convention Center, Santa Clara, CA, more than 1,500 delegates will find out how cloud computing is transforming the way that enterprises everywhere build and deploy applications. Now held three times a year - in New York, Prague, and Santa Clara - the Cloud Computing Conference & Expo series is the fastest-growing Enterprise IT event, devoted to every aspect of delivering massively scalable enterprise IT as a service. The event is co-located with the 7th International Virtualization Conference & Expo.

More Than 100 Cloud Sessions by a Rock Star Faculty
4th International Cloud Computing Conference & Expo in November will offer 100+ technical breakout sessions, 120 speakers from 80+ leading companies, three top major industry keynotes, two Power Panels, SYS-CON.TV interviews with industry luminaries, product launches and other special events plus a 2-Day Expo Floor - there's no event with a technical program as wide and deep. If you're already a Cloud player - or would like to be - this is the one event to attend this year.

"Bringing the Economics of the Web to Enterprise IT Through Cloud Computing" is the conference theme and our organizing principle is that through our intensive three-day schedule of keynotes, and general and breakout sessions, attending delegates will be assured of leaving the Conference with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scale of their endeavors.

Introducing "SOA in the Cloud" and "RIAs in the Cloud"
4th International Cloud Computing Conference & Expo in November will introduce two new and dedicated tracks - "SOA in the Cloud" and "RIAs in the Cloud" - which will examine how service oriented architecture, AJAX, rich internet applications, enterprise mashups, social media and Web 2.0 find their new place in the Cloud.

Now is the time to take the Cloud seriously. And the Santa Clara Convention Center, at the 4th Cloud Computing Expo (Nov 2-4), is the perfect place to do it!