The US market for Self-paced eLearning will reach $16.7 billion in 2009 according to a new report by Ambient Insight called, "The US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis." The demand for online training is growing by 7.4% and revenues will reach $23.8 billion by 2014.

"In the past two years, the rate of growth for online learning products has slowed," reports Chief Research Officer, Sam S. Adkins. "Yet, despite the recession, and in many cases, because of it, the demand is positive in all the online learning buyer segments. There are distinct revenue opportunities in each of the buyer segments."

This report forecasts e-learning and online training expenditures by eight buyer segments: consumer; corporations; federal government; state and local government; PreK-12 academic; higher education; non-profits and associations; and healthcare. Corporations will be the top online training buyers throughout the forecast period, followed by higher education and the PreK-12 e-learning buyers.

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"We see the highest growth rate in the healthcare segment, followed by PreK-12 and higher education," comments CEO Tyson Greer. "The healthcare industry has been recession resilient and online training suppliers competing in that segment have been relatively immune from recessionary pressures. The rate of growth in the academic segments is due in part to the success and proliferation of the for-profit online schools."

For each buyer segment analyzed in the report, Ambient Insight forecasts spending on six types of Self-paced eLearning products: IT-related packaged courseware, non-IT courseware, custom online learning content services, LMS hosting services, course authoring tools, and installed LMS platforms. Throughout the forecast period, non-IT self-paced courseware will generate the highest revenues.

"The good news is that there are still large untapped revenues for suppliers," adds Adkins. "For example, the small and medium business (SMB) buyers were slow to adopt online training until the recent recession. There is now a relatively healthy demand for Self-paced eLearning products and services in the SMB segments."

About Ambient Insight LLC

Ambient Insight is an integrity-based market research firm that uses predictive analytics to identify revenue opportunities for suppliers. Visit us at: http://www.ambientinsight.com