LAS VEGAS, NV, Aug. 19 /PRNewswire-FirstCall/ -- Mobile Assets Corp. (MBAP: OTCPK) announced today that it has signed an exclusive Letter of Intent with Hybrid Strategies Corporation to enhance development of its "Predictive Intelligence Technologies" for mobile technology applications. Mobile Assets intends to capture a major chunk of the gaming entertainment market by revolutionizing through personalization of gaming applications for mobile users.

About Hybrid Strategies

From its offices at the National Research Council Canada - Institute of Information Technology, Hybrid Strategies (http://www.hybridstrategies.com/) creates tools and applications with integrated reasoning abilities, combining them with the specific knowledge and needs of industry partners. The Company has created a Hybrid Intelligent System (named Monica) with branches that can be trained in various disciplines allowing Hybrid's unique technology to be sold as services globally.

Founder and CEO of Hybrid Strategies Sophie Hofbauer, stated; "Predictive Intelligence (PI) technologies are a quantum leap forward from Artificial Intelligence attempts of the past. For example, PI technologies in a mobile game will be able to 'clone' the player's behavior and alter the game in process to provide situational experiences that precisely meet the player's satisfaction. Another example might be cell phones that learn their owner's buying habits, notifying the owner of sales discounts on preferred retail items as the owner enters the store. Lastly, imagine the capabilities of PI in mobile gaming applications."

The Mobile Gaming Market

In-Stat/MDR, a high-tech market research firm, believes that mobile gaming, while remaining a niche market, will continue its rise as a key contributor to wireless data usage and revenues. The firm estimates that mobile gaming services in the United States will generate $1.8 billion annually, or approximately 4.4 percent of total wireless data revenues, by 2009. Additionally, by 2009, 78.6 million wireless subscribers in the United States will play mobile games, and gaming downloads will increase more than tenfold from 2003 levels.

Mobile Assets President and CEO Peter Zmudzki remarked, "Predictive Intelligence capability inserted into mobile applications, especially gaming, has the potential to revolutionize the industry. I cannot overemphasize the importance of this breakthrough technology to the entire mobile industry. With exclusive PI technology, I believe Mobile Assets will become the top strategic 'player' in the mobile gaming market. At fulfillment, Mobile Assets will have a proprietary technology that may be used by all mobile game developers."

About Mobile Assets Corporation

Mobile Assets (OTCPK: MBAP) is an emerging company creating scalable and global mobile technologies and applications through aggregation and development. The company has expertise in mobile content marketing and distribution and intends to leverage that expertise into delivering strategically valuable mobile applications, content, and services to the market in unique ways to acquire and retain consumer Clients. For more information about Mobile Assets, visit its website http://www.mobileassetscorp.com/ or e-mail the company at info@mobileassetscorp.com.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and section 21B of the Securities and Exchange Act of 1934, as amended. Readers are cautioned not place undue reliance on these forward-looking statements, which are only predictions and only speak as of the date hereof. Forward-looking statements usually contain the words "estimate", "anticipate", "believe", "plan", "expect", or similar expressions and are subject to numerous known and unknown risks and uncertainties. These risks and uncertainties could cause the Company's actual results to differ materially those indicated in the forward- looking statements.

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