CARLSBAD, Calif., Dec. 21 /PRNewswire/ -- The National Association of Music Merchants (NAMM) today announced just some of the many stars and events that will make up the world-famous NAMM Show, which will take place in Anaheim, Calif., Jan 14-17, 2010, at the Anaheim Convention Center. The trade-only and highly exclusive NAMM Show is one of the longest-running and largest events in the music world, featuring thousands of the latest musical instruments and products, amazing live music at every turn and the biggest names and brightest minds from the international music products industry.

At the 2010 show, attendees will be able to see such greats as Quincy Jones, Yoko Ono, Gene Simmons, Ace Frehley, Eddie Van Halen, Jason Mraz, Chad Smith, Nikki Sixx, Vince Gill, Orianthi, Weird Al Yankovic, Stevie Wonder, Sara Bareilles, DJ Jazzy Jeff and Peter Frampton.

Additionally, TV stars, including actress and country singer Julianne Hough from ABC's Dancing with the Stars and actor Jesse Spencer from FOX's House, will be on hand to perform and talk about their passion for making music.

The NAMM Show starts each morning with live music from many exciting and diverse acts. On Thursday, the show kicks off with the 40th anniversary of the Petiot All-Industry Marching Band who will join forces with the Get a Life Marching Band from Portland, Ore., a group of passionate seniors who love playing music just for fun, to lead the parade.

At 1:30 p.m. on Thursday, at the Wanna Play Lennon Bus Stage at the Arena Plaza, Yoko Ono, Quincy Jones and a host of other celebrities will show their support for music education and The John Lennon Educational Tour Bus in 2010 -- the year that would have been Lennon's 70th birthday and 30th anniversary of his death. Thursday's events conclude with a stirring Tribute to Industry Leaders Lost, featuring legendary guitarist Doyle Dykes and the L.A. Scots, followed by a powerful concert from The Mark Wood Orchestra featuring Jesse Spencer from FOX's House.

On Friday, the raucous Wicked Tinkers will open the show with plenty of energetic Celtic music. That evening, the NAMM Icon Jam takes center stage and features a variety of music legends, including Alan White, Lee Oskar, Liberty DeVito, Peter Tork and more.

Saturday opens with the 350-piece Los Angeles Unified School District's All-City Marching Band thundering up Convention Way in front of the Anaheim Convention Center. Then, the U.S. Airforce's Mobility band will take the main lobby stage. In the afternoon, NAMM will present the finals of the SchoolJam USA teen battle of the bands competition, featuring a performance by Jive Recording artists, The Dares. That evening, Michael Jackson guitarist Orianthi will play a special concert on the main lobby stage, presented by PRS Guitars.

Steel Pan Palooza will kick off the last day of the show and later, the final act on the main lobby stage will be GRAMMY-Award winners, The Mariachi Divas. Also on Sunday, Roland Corporation will present a performance by renowned contemporary Christian artist Andrae Crouch.

For the latest information concerning all of the entertainment and live music events at the 2010 NAMM Show, please download NAMM's PLAYback Supplement at www.namm.org/thenammshow.

And for live up-to-the-minute Webcast coverage of the show's events, interested parties can visit namm.org or follow The NAMM Show on Twitter at www.twitter.com/nammshow.

About NAMM

NAMM is the not-for-profit association that unifies, leads and strengthens the $17 billion international musical instruments and products industry. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org or call 800-767-NAMM (6266).

    MEDIA CONTACT: Kymberly Drake           Scott Robertson, APR
                   Public Relations Manager Director of MarCom
                   NAMM                     NAMM
                   760-438-8007, ext. 162   760-438-8007, ext. 102
                   Fax: 760-438-8257        Fax: 760-438-8257
                   kymberlyd@namm.org       scottr@namm.org

SOURCE NAMM