From the Wires
PlayJam becomes a Global Leader in Connected TV Games
By: Business Wire
Jan. 7, 2010 07:43 AM
The world’s largest TV games network PlayJam secures a succession of distribution deals for the launch of its new connected TV games service via Sony BRAVIA HDTVs, Apple’s iPhone, UPC, Dish India and Freeview amongst others.
A pioneer in interactive TV content and games with over 12 years’ international operating experience, the veteran digital TV channel is currently available in millions of digital TV homes and online. PlayJam has generated over 8 billion downloads from its library of 550 casual games during the last 5 years. Their collection of free, play-to-play and skill-based games across all genres primarily targets the lucrative female audience aged 25-45, generating an average gameplay of 13 minutes.
PlayJam will create a ‘connected’ games network of in excess of 450 million devices over the next few years through some of the world’s largest broadcasters, cable operators, consumer electronics manufacturers, mobile platforms and online gaming operators. It will deliver a more integrated and accessible user experience alongside a cross-platform reward scheme to fuel further frequent and loyal usage.
Working at the forefront of the internet-enabled TV era, PlayJam has developed a series of TV widgets that will be available on Sony BRAVIA® Internet Widget enabled HDTVs. New carriage deals have been secured with UPC to distribute a PlayJam branded channel across its European network of 5 million plus digital cable customers as well as to supply games to Dish India’s subscribers. PlayJam is also working with Rovi to incorporate dedicated games channels into their interactive programme guides for their client base of service providers, online retailer portals and consumer electronics manufacturers. Exploiting the mobile gaming audience, PlayJam has adapted some of its popular titles for Apple’s iPhone and is delivering its service to other mobile phone devices via Anti Labs’ game player.
PlayJam’s sister company Electra Entertainment will be partnering with UK retailers to distribute its groundbreaking interactive technology via a range of Freeview devices. Through Channel Zero, rich interactive entertainment from top media brands will be delivered to Freeview viewers including PlayJam.
Jasper Smith, Chairman and Founder of PlayJam said, “We’re delighted to have partnered with some of the largest CE and media organizations in the world to create a vast distribution network for our games. We believe casual games will be a key revenue driver for connected devices, shifting the focus of our business to become the leading TV games publisher.”
Rovi’s Ingo Reese comments “Gaming is a notable component of home entertainment. We’re looking forward to working with PlayJam, an experienced player around connected TV games, to streamline and expand consumer entertainment choices in the home.”
PlayJam is attending CES, January 7-10 2010, Las Vegas Convention Center, USA.
PlayJam is the world’s largest connected games network, now available across digital TV, mobile and online platforms. We offer a huge selection of fun yet challenging casual games that include free, play-to-play and skill-based titles. Our players love them too, citing a 99.3% overall satisfaction rate and a dwell time of 23 minutes.
We originally emerged in 1999 as one of the first ever interactive broadcast channels through Canal Sat in France and BSkyB in the UK. Since then, we’ve appeared in millions of digital TV homes throughout the US, Europe, Africa and Asia. Re-acquired by our founder Jasper Smith, we’re fast becoming a global leader in distributing and publishing ‘connected’ TV games. Our new, fully integrated service will be accessible via around 450 million devices over the next few years through some of the world’s leading media businesses and consumer electronics manufacturers including Sony, Apple, BSkyB, Freeview and UPC.
Become a PlayJammer today at www.playjam.com.
PlayJam is a brand name owned and operated by Static2358 Ltd, a pioneering interactive entertainment company offering compelling content and promotional opportunities – check out www.static2358.com for more info.
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