"The goal is to create a core set of Web services intermediaries used across a variety of SOA infrastructure products, like Web services management, ESBs, SOA infrastructure products, to provide a common infrastructure to improve interoperability," said Dave Chappell, vice president and chief technology evangelist for Sonic Software, as a project proposal for a framework called "Synapse" was submitted to the Apache Software Foundation "incubator" under the Web Services project.

Chappell, a frequent contributor to SYS-CON Media's Web Services Journal and a world expert on the Enterprise Service Bus, told a reporter, "We decided we were not going to call Synapse an ESB." The co-founders of the project, Sonic and Infravio, talked about this in great length, he said, "and we're all clear we don't want it to take the place of an ESB or other SOA infrastructure products."

Infravio recently announced that Miko Matsumura had joined the company as vice president of marketing, highlighting the industry’s shift towards Intentional SOA, an architectural approach to enterprise SOA Web Services design focused on capturing the business value of Service Oriented Architecture (SOA).