Micronotes announced today that Drazen Prelec, Digital Equipment Corp. Leaders for Global Operations Professor of Management, has joined the Micronotes Advisory Board. Professor Prelec's research deals with the psychology and neuroscience of decision making.

“Drazen's life's work is absolutely central to Micronotes KulaQ technology insofar as our work stands at the intersection of psychology, mathematics, and commerce” said Devon Kinkead, Micronotes founder and CEO.

"The Micronotes system is a real innovation, providing an extremely elegant solution to the problem of matching consumers and purchase incentives. Because participation is voluntary and compensated, the system maximizes the chance that the consumer evaluates the offer in a positive frame of mind” said Prelec. “The 3-question targeting system ensures that the offers reach the right destination. Micronotes represents the future of marketing, I am very glad to be a part of it."

About Drazen Prelec

Drazen Prelec's research deals with the psychology and neuroscience of decision making (behavioral economics and neuroeconomics; risky choice, time discounting, self-control, consumer behavior). He works both on the development of normative decision theory and the exploration of the empirical failures of that theory, using behavioral and fMRI methods. Prelec has been a member of the MIT faculty since 1991, and presently holds appointments in the Sloan School, the Economics Department, and the Department of Brain and Cognitive Sciences. He received his Ph.D. in experimental psychology and AB in applied mathematics from Harvard University. He was a Junior Fellow in the Harvard Society of Fellows, and has received a number of distinguished research awards, including the John Simon Guggenheim Fellowship.

About Micronotes

Micronotes is an outbound interactive marketing company that enables consumer brands to conduct one-on-one sales interviews with targeted segments of the online bill-pay community. For more information please visit www.micronotes.com.