SOUTHBOROUGH, Mass., Feb. 5 /PRNewswire/ -- After five years of publishing the official game program in print, H.O. Zimman (Lynn, MA) (www.hozinc.com) is adding digital to the mix for Super Bowl XLIV, choosing Texterity (www.texterity.com) as its digital publishing partner.

The one million print circulation with an estimated five million pass-along readership is expected to be dwarfed by the anticipated 50 million unique visits to the digital link at http://www.superbowlgameprogram-nfl-hozimman.com/superbowlgameprogram/2010. The digital edition may also be accessed directly at http://www.nfl.com/superbowl where the Super Bowl XLIV Game Program Online Edition cover is displayed lower left.

The digital Super Bowl XLIV Game Program utilizes Texterity's non-Flash, browser-based technology which means it can be enjoyed on any computer, iPhone, or iPod touch without need for additional software. Fast, easy navigation puts these vivid 244 digital pages at a fan's fingertips with an option to share, save, print, or post elements to social media networks.

Says Joshua Zimman, owner, president, and publisher of the custom publishing company, "This is the world's most valuable sporting events brand, and we knew it was time to go digital. We've planned extensive print distribution throughout the United States via retail and online purchase outlets, but with digital delivery, we see the potential at 500 million page views leading up to, during, and following the game."

The digital edition went live just hours ago, and Texterity has already tracked tens of thousands of unique visits.

Martin Hensel, founder and president of Texterity, reiterates the enthusiasm. "We're thrilled to be working with Zimman on such an exciting project. Not only will digital delivery enable 24/7 access to the Game Program, but it will add shelf life and value by transforming it into a souvenir edition. Great resource for sports fans and a quality showcase for advertisers."

Texterity, Inc., a privately held company, is a full-service provider of digital publishing and mobile digital solutions, currently converting, maintaining, and tracking more than 1,000 digital editions for consumer, trade, niche, and association titles. Learn more at www.texterity.com and visit Texterity's consumer magazine newsstand at www.coverleaf.com.

    Contacts

    Jill Baker
    Director of Marketing
    Texterity Inc.
    508-804-3069
    jbaker@texterity.com


    Adam Scharff
    Associate Publisher
    H.O. Zimman, Inc.
    781-598-9230, ext. 308
    adam@hozinc.com

SOURCE Texterity, Inc.