360i Search, the Search Marketing Division of 360i LLC, announced that 22 of its employees have received certification as Google Advertising Professionals. The 360i Search team met multiple requirements and passed the rigorous Google Advertising Professional Exam in order to achieve Google’s recognition as a qualified and tested AdWords professional.

“We have differentiated ourselves for more than eight years in the SEM space through our experienced team of media-centric professionals complemented by our robust bid optimization technology. This qualification with Google – with whom we’ve been working since its inception -- is yet another differentiator, showcasing the depth of our team and our focus on increasing our level of expertise while keeping on top of the ever-changing online landscape,” said Bryan Wiener, President and Chief Operating Officer of 360i.

360i helps marketers acquire customers online with a suite of performance marketing solutions with accompanying technology to achieve measurable results. 360i Search provides clients with paid search, paid inclusion (including ambassador status with Yahoo!’s Site Match program) and natural search engine optimization (SEO) service.

The 360i Search team employs analytical methodology to customize online marketing campaigns best suited to meet each client’s needs. Using client-defined goals and multiple research tools, 360i’s media-centric team customizes integrated campaigns across engines designed to deliver the best returns. Throughout the course of the campaigns, the team continually analyzes results in real-time, providing insights on optimization.

Using its SearchIgnite bid management and optimization software, 360i Search team members can build effective keyword lists, managing and optimizing them across multiple engines to achieve exceptional results on both paid and natural search campaigns based on a variety of target metrics.