CARCHEX, the industry-leading provider for Extended Vehicle Protection, today announced a multi-faceted sponsorship agreement with Dale Earnhardt Jr. and JR Motorsports, his racing management enterprise. Earnhardt Jr. will endorse the CARCHEX brand exclusively in the Extended Vehicle Protection category, appearing in advertising, marketing and on the CARCHEX website. And beginning this Saturday, Feb. 13^th at Daytona International Speedway, CARCHEX becomes an official sponsor of the No. 88 Chevrolet for the 2010 NASCAR Nationwide Series events.

“The key for me in endorsing CARCHEX was the credibility, track record, and strong reputation that the brand has established,” said Earnhardt Jr. “I’m proud to begin what I hope is a long and mutually successful relationship with CARCHEX.”

Said CARCHEX CEO Jason Goldsmith, “Dale Earnhardt Jr. is the biggest name in motorsports and we are thrilled to earn his endorsement as CARCHEX continues to distinguish itself as the gold standard in a fast-growing industry. Dale Jr. joins the growing list of top automotive brands like Carfax, Kelley Blue Book, and LendingTree Autos who have partnered with CARCHEX and believe in the value that CARCHEX brings to consumers.”

As an associate sponsor of the No. 88 Chevrolet, the CARCHEX brand will appear on the vehicle and other properties, such as team haulers and uniforms during Nationwide Series Race events. The No. 88 Chevrolet will most often be driven by rising star Kelly Bires, while Earnhardt Jr. will also drive the No. 88 Chevy for select Nationwide Series events, including this week’s race at Daytona International Speedway.

“We are excited to add CARCHEX to the JR Motorsports family,” said Kelley Earnhardt, GM and co-owner of JR Motorsports. “We’ve done our homework and believe in the CARCHEX brand as the best in its industry.”

With its decade-long commitment to customer service and integrity, CARCHEX has earned an A+ rating from the Better Business Bureau. The company will continue its existing, successful relationship with spokesman Pat Goss, America’s trusted mechanic and segment host on TV’s MotorWeek.

“With Dale Jr.’s massive popularity and Pat’s credibility as a master technician, CARCHEX has put together an amazing 1-2 punch in endorsement relationships,” Goldsmith added. “By delivering on our brand promise of ‘customer experience above all’ CARCHEX has attracted the best partners in our industry.”

About CARCHEX

Headquartered in Hunt Valley, Md., CARCHEX is the premier provider of Extended Vehicle Protection (commonly referred to as Extended Auto Warranties) and Mobile Vehicle Inspections. As the preferred partner to the most trusted names in the automotive industry including Carfax, Kelley Blue Book, Cars.com, LendingTree Autos and many more, CARCHEX provides customized coverage plans allowing consumers whose factory warranty has expired to get the highest level of protection for their vehicle at the most competitive price. A decade long commitment to protecting automotive consumers and providing exceptional customer service has translated into an A+ Rating by the Better Business Bureau. To learn more about CARCHEX and to Get Protected, visit http://www.CARCHEX.com.

About JR Motorsports

JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s seven-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series. In 2008 JRM enjoyed a breakout season with four Nationwide Series victories between its two teams. The company followed suit with four more wins in 2009. The JR Motorsports facilities are based out of Mooresville, N.C., and include the JR Nation retail store, Hammerhead Entertainment, and DEJ Realty. For more information on JR Motorsports, visit www.dalejr.com.