CROMWELL, CT -- (Marketwire) -- 03/01/10 -- Carey Manufacturing Co., Inc. has re-staged its corporate brand to reflect its growth and evolution over its 29-year history. The new brand positioning is being supported by a marketing communication program that comprises a new graphic mark; a new website with new features and functionality; new collateral materials; and a new advertising campaign, "Test Our Mettle".

"It's a matter of playing to our strengths," said Adam Wallace, Carey's General Manager. "We've made our reputation on stability -- regardless of economic cycles -- and reliable customer service. By keeping up with technology and leveraging it effectively, we're now improving our accessibility. We're making it easier for our customers to find us -- particularly on the Internet -- to find inventory, to order, and to grow their relationships with us. If you don't have global reach in a global economy, you won't be around long. By extending our reach and our responsiveness, we'll be around a very long time."

About Carey

Carey Manufacturing has been supplying a wide inventory of catches, latches, and handles for military, aerospace, computer, electronics, telecom, automotive, and consumer applications since 1981. With a 30,000 square foot manufacturing facility in Cromwell, Connecticut, and an ever-expanding global sourcing network, Carey provides high-quality products, competitive prices, reasonable lead-times, and dependable service, as well as contract manufacturing for CNC machined parts and assemblies. The company's print and electronic catalogs include complete dimensional drawings and specifications for materials, threads, tolerances, and platings. Its materials include aluminum, brass, steel, and stainless steel with more than 35 decorative finishes. And it offers a powder coat finish in more than 50 colors and textures. Carey also provides un-plated, plated, and custom-designs samples and technical information for engineering and evaluation purposes -- and offers all of its products with English and metric sizes and threads. Carey is headquartered at 5 Pasco Hill Road in Cromwell, Connecticut. For more information, please visit www.careymfg.com, call 866-813-0220, or e-mail sales@careymfg.com.