ST. LOUIS, MO -- (Marketwire) -- 03/03/10 -- Land O'Lakes Purina Feed is excited to announce the Purina® "Live from Lexington" Contest, an opportunity for horse lovers everywhere to showcase their blogging skills for a chance to attend and report live from the 2010 Alltech FEI World Equestrian Games™ in Lexington, Ky. The contest is sponsored by Purina Mills, LLC and co-sponsored by EquiSearch (www.EquiSearch.com) and Active Travel. Contestants can learn more about "Live from Lexington" and enter online at www.LiveFromLexington.com.

"Two grand prize winners of the contest will be our Purina blog-o-spondents and will report to our fans on the latest happenings at the Games," said Brant Gilbert, marketing manager, Horse Business Group. "We know that Purina has some of the most loyal customers and horse enthusiasts in the industry, and we are excited to find the perfect duo to send to the competition and enjoy the festivities."

Contest entries can be submitted online at www.LiveFromLexington.com between March 1 and May 31, 2010. To participate, entrants must submit a video of sixty seconds or less explaining why they want to be a Purina® Live from Lexington blog-o-spondent. Videos will be judged based on the entrant's response, qualifications, articulation, and talent.

Judges will select four entrants to compete in the semi-finals from June 14 to July 12, 2010. The semi-finalists will receive a Purina-branded Flip Mino™ video camera, a one-year subscription to the Equine Network publication of their choice and blog space online at www.LiveFromLexington.com. During the four week duration, each semi-finalist will report from their blog space on the horse industry and happenings in their area and around the world. Fans can vote once a day for their favorite blogger who puts their blogging skills to best use.

Two grand-prize winners, one for each half of the 16-day Games, will be selected from the four semi-finalists as Purina's Live from Lexington blog-o-spondents and will receive airfare to Lexington, Ky., hotel accommodations and tickets for nine days of events at the 2010 Alltech FEI World Equestrian Games™ all courtesy of Active Travel. The two grand-prize winners also will receive a lap top computer, $1,000 prepaid VISA® debit card, Purina® branded clothing and gear, one ton of Purina® horse feed, and blog space on www.LiveFromLexington.com to report live from the Games.

"I have no doubt we will receive some very talented entries, and we are excited to narrow down the field and have other horse owners select the two grand-prize winners who will best represent us at the Games," added Gilbert. "We encourage everyone to log on to the Web site, participate through the contest period and read the blog during the Games. For two lucky people, this will be the ride of a lifetime!"

For complete rules and how to enter, visit www.LiveFromLexington.com.

About Land O'Lakes Purina Feed LLC
Land O'Lakes Purina Feed LLC (www.landolakesinc.com) is a national organization serving producers and their families through 4,700 local cooperatives and independent dealerships throughout the United States. The company, in combination with its wholly owned subsidiary Purina Mills, LLC, is North America's leading feed company, providing producers, cooperatives and dealers with an extensive line of animal feed, ingredients and services designed to help agricultural producers, dealers and cooperatives compete in the global marketplace.

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