Social media can be a vexing component of the overall marketing effort.  On one hand, hundreds of millions of people use it.  On the other hand, how does a company make use of it?  The power of the network is the number of people on the network itself.  The beauty of a popular platform is that the more time that more people stay on the network, it looks like a good advertising opportunity.  Unfortunately, the Digital Buyer can be very savvy about ignoring ads so it makes it particularly challenging to advertise with any great success.  To address this, FeedMagnet takes the true value out of social network and puts back to work for the brand.

In the new digital world, what others say about you is infinitely more important and viral than what you say about yourself.  FeedMagnet takes what others say about your brand from the social networks and presents it at whatever distribution points you choose in the way that you choose.  Imagine that you have thousands of customers and scores of them are commenting positively on your products and services every day.  In addition, videos are often made by amateur critics who talk about products.  With any search engine or looking at reviews, it is unlikely that you can find these brand assets which could be helping new buyers.  Today, companies don't know these comments are out there, who wrote them and you cannot possibly put them to good use for your reputation.  With FeedMagnet, you can take action.  it's that simple.

I met this past week in New York with the founder and CEO of FeedMagnet, Jason Ford.  In Jason's words, FeedMagnet is to social media what Powerpoint is to office applications.  You may have the content and you can analyze it, but can you present it to respective audiences?  According to Jason, FeedMagnet gives you that exact ability.  You can visit FeedMagnet here.