Is Web 2.0 Dead or Is It Thriving?
Why is Gartner confused?
By: Udayan Banerjee
Aug. 26, 2010 11:18 AM
If you listen to Gartner then you will get confused. In 2009, Gartner in their Hype Cycle declared that Web 2.0 is the technology which will have transformational impact on enterprise. However, on 2010, Web 2.0 does not even find a place in the Hype Cycle. Since Gartner is sending confusing signals, let us look at other signals to evaluate what we can conclude about the:
Web 2.0 has three distinct subdivisions. Each of them can be independently evaluated for the impact and adoption to see if Gartner was right in 2009 or are they giving the correct message in 2010.
Let us look at where each of the three subdivisions stands today.
Web 2.0 Fabric
In addition we have Twitter, LinkedIn and many others who are flourishing. They are taking the interconnectedness of our society to a new level and are transforming our lives. Among these organizations, I have a special weakness for LinkedIn and feel that is actually the dark horse. It is having a transformational impact on how enterprises function. Here is a simple but interesting example.
So there is no doubt that the impact of the web 2.0 fabric is transformational and the adoption is strongly picking up.
The most intensive users of Web 2.0 are enjoying the biggest growth in market share. Many executives also see a positive impact on information sharing within their organizations.
They claim that many organizations are taking advantage of Web 2.0 capabilities to improve how work is done internally, and not just to extend their reach in the marketplace. Respondents reporting higher levels of Web 2.0 adoption and integration indicate that these technologies are helping break down organizational orthodoxies that impede performance. Half of all respondents in North America report using social networks; 28 percent of those in China and other developing markets say they do so.
So on this count, adoption is picking up and the impact on how enterprises work is also significant.
Social Media Marketing
Even on this count the adoption and the impact is high.
So, we can safely say that Gartner was right last year and for some reason has messed it up on the 2010 Gartner Hype Cycle on Emerging Technologies!
Looking Ahead …
His thesis is that the world is already interconnected through different web 2.0 fabric and the future belongs to those who can find innovative ways to build upon these links to alter user behavior. He indicates that there are 7 techniques but talks about 4 of them.
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