In an announcement made Tuesday at the company HQ of Twitter by its Co-Founder & CEO, Evan Williams (@ev), who bought one of the world's most famous domains for just $7,500, Twitter unveiled a new "faster, better" look.

But first the co-founder and CEO Williams gave some background.

Twitter - especially mobile Tweeting - was "too difficult," Williams said. Which is why Twitter developed its own mobile apps, so that now 16% of new Twitter users start using Twitter via their mobile devices.



Twitter, in Williams' vision - shared by his co-founder Biz Stone (@biz) - is an information network. Ever since he left Blogger eleven years ago he has been trying to make information easier to share, Williams said.

In a somewhat meandering presentation, marred by slides that wouldn't work and awkward silences, Williams initially spent a great deal of time explaining, to people who already knew, what Twitter is.

"Ten years ago it was very important to make it easier to publish [on the Web]", Stone said. But now the problem, he added, has moved toward helping people find what is relevant to them, amid the vastness of all those Tweets.

Enter Google? Nope: the day's announcement was all about speed and discovery and User eXperience (UX). "This is one of the best Web apps you have ever seen,"Williams said, and asked the Web client team to accept a round of applause.

View Twitter's "NewTwitter" video here: http://twitter.com/newtwitter.