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We have a long way to go before the next generation of the Web truly arrives. Years and years. As commentator Shel Israel has said: "Web 2.0 isn't dead. It's just barely being born." In line with its commitment to keep developers, IT managers, and vendors alike ahead of the i-Technology curve, SYS-CON Media has just unveiled its latest new magazine and site: Web 2.0 Journal (web2.sys-con.com).

The editor-in-chief of Web 2.0 Journal, Dion Hinchcliffe, commented:

"2006 will be a largely Web 2.0-driven story. As we will be reflecting in Web 2.0 Journal - through articles, features, reviews, comment, and news - great web sites no longer limit themselves to just the user interface they provide. They also open up their functionality and data to anyone who wants to use their services as their own."

"This allows people to reuse, and re-reuse a thousand times over, another service's functionality in their own software for whatever reasons they want, in ways that couldn't be predicted," Hinchcliffe added. "The future of software is going to be combining the services in the global service landscape into new, innovative applications. Writing software from scratch will continue to go away because it's just too easy to wire things together now."

In the end, Hinchcliffe predicts, XML over HTTP, and REST, and particularly RSS, will be the lowest common denominator on the Web. Web 2.0 Journal will keep a weather-eye on scalability, perhaps the single most difficult issue for successful Web 2.0 software, and on the entire world of the read/write Web and all its mushrooming new facets - from tagging, wikis, mash-ups, and image-sharing to "Advertising 2.0," podcasting, and The Writeable Web.

Editor-in-chief Hinchcliffe is a software architect by trade who has been creating software large and small for over twenty years. "People want software that does what they want, is available when they need it," he says. "They want software that grows with them, helps them, teaches them, and lets them do the same with others. They want software that gets out of their way, disappears, and is more convenient by far than inconvenient. And they want to pay as little as possible for it, but enough so that it's worth it. They are willing to have software get right into the middle of their lives. If it's the right software."

"For as long as we've had software," Hinchcliffe remarks, "they've always wanted this. But now they might actually start getting it."

Web 2.0 Journal, from the get-go, will reflect Dion Hinchcliffe's infectious passion for Web 2.0: "I do believe the overall concept deeply and profoundly as a software professional," he declares.