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Cloud Computing
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November 2-4, 2009 NYC
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2008 West
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SOA, WOA and Cloud Computing: The New Frontier for Data Services
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The Opening of Virtualization
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User Environment Management – The Third Layer of the Desktop
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Cloud Computing for Business Agility
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CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
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Practical SOA” Max Yankelevich
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Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
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Return on Assests: Bringing Visibility to your SOA Strategy
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Managing Hybrid Endpoint Environments
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Game-Changing Technology for Enterprise Clouds and Applications
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2008 West
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Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
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Designing for and Managing Performance in the New Frontier of Rich Internet Applications
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Beyond Widgets: What a RIA Platform Should Offer
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REAs: Rich Enterprise Applications
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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
Do Our Cloud Computing Discussions Assume Too Much?
Maybe It's Time to Worry Less About Insulting the Audience

"Then he landed with a splat smack dab in the middle of it all, with no idea how he got there, of course."

Confusing? You betcha. I've given you a quote without context, which also seems to come from the middle of some story. It would be nice to know the beginning of the story as well.

I've sensed similar confusion over the past few weeks while speaking to different groups and individuals in several locations throughout Asia.

I'll jump right into "the illusion of infinite elasticity" or "private to me doesn't necessarily mean that your datacenter is on-site, but that your data doesn't touch anyone else's," only to be met with that dogs-watching-TV look.

The same thing has happened as I watch analysts, vendors, and other commentators share their latest thoughts on the Cloud with people who are becoming aware of the Cloud only now.

Not Overhyped, But...
It's not so much that Cloud Computing is being overhyped but that many of us are assuming that our audience "does Cloud" for a living the way that we do. I forget sometimes that IT people have real jobs, fraught with fires that need to be put out, and aren't spending every waking hour thinking about Cloud Computing.

When I present a talk on the topic, or engage in conversation with someone, I don't want to insult them by telling them stuff that they can find at Wikipedia in seconds.

So, no ponderous explications of Paas/Iaas/SaaS or public/private/community/hybrid approaches. The quickest of mentions about capex moving to opex. Some handwaving about security ("aren't big service providers better at this than small IT shops?). More handwaving about virtualization, end-to-end bandwidth, and latency.

Maybe I should risk insulting people a bit more. Because I confess that what I take for granted is often what others have just started to ponder. Not everyone has read Nicholas Carr's The Big Switch. Not everyone knows or cares who the other big pontificators are.

But everyone in IT management has been pitched to death by vendors offering the Next Great Thing, and been bombarded by endless articles and research reports touting the same. They just might be a bit skeptical about how Cloud is going to transform their world.

I believe that Cloud Computing is going to transform the world. But you know, I should probably slow down a bit when preaching this to those who aren't in the choir. I can just ask people to punch me (on the arm, please) if I am insulting them about what they already know.

About Roger Strukhoff
Roger Strukhoff is a writer for Cloud Computing Journal, Computerworld Philippines, and CloudEcosystem.com. He is founder of Samar Pacific Inc., a publishing services & research firm with offices in Illinois and Makati City, Philippines. He can also be found at www.twitter.com/strukhoff

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