RESEARCH TRIANGLE PARK, N.C., Feb. 28 /PRNewswire/ -- Sony Ericsson today announces the K510, an elegant and modern megapixel camera phone with Bluetooth(R), email and fun imaging effects to enhance favorite photos. The K510 is the smallest 1.3 megapixel phone from Sony Ericsson to date, yet perfect for capturing and sharing spontaneous favorite photos.

"The K510 is all about capturing good quality shots and the ability to easily share them with friends and family," says Najmi Jarwala, president Sony Ericsson Mobile Communications, Inc. (USA). "For a mid-priced phone, the picture quality is excellent, and you have a variety of choices for sharing photos -- email, Bluetooth(TM), MMS or Infrared -- whatever is most convenient.

"We've added several new fun imaging effects to the K510 so you can also have a lot of fun with your pictures before you share them," he added.

Before sharing, pictures can be made more captivating with simple effects including sepia color and panorama views. For those with a sense of humor 'face warping' allows you to select numerous new looks for your subjects.

The Phone Flash MXE-60, an optional accessory, eliminates red-eye and delivers great shots after dark. With a 262k colors TFT display it is easy to sort through your pictures by viewing thumbnails sorted by date.

The K510 is an excellent mid-priced handset for the mobile office -- the included USB cable makes it easy to connect with your PC. The K510 offers Bluetooth, industry-standard email support, as well as excellent talk and standby times. New PC synchronization software keeps the user right up to date with the full suite of Microsoft(R) Office Outlook(R) applications, including Calendar, Contacts, Notes and Tasks.

The K510 is available in Midnight Black or Polished Purple. Accessories include the brand new Bluetooth headset HBH-PV705 in matching colors, the HCA-60 car holder and the MXE-60 flash.

The Sony Ericsson K510 is a Triple Band GPRS handset and starts shipping globally during Q2 2006. Variations are:

K510i Triple Band GSM/GPRS 900/1800/1900MHz for Europe, Middle East, Africa, Asia Pacific K510c Triple Band GSM/GPRS 900/1800/1900MHz for Mainland China K510a Triple Band GSM/GPRS 850/1800/1900MHz for Americas K510 - Features at a glance: Imaging & Messaging * 128 x 160 pixel TFT * 262K colors * 1.3 Mega pixel camera * 4x digital zoom * Shutter button * Video recording/playback * 28 MB memory * SMS, MMS * Email (POP3/IMAP4) * Standard push e-mail support * Instant Messaging support * Picture phonebook Entertainment * Media Player (MP3 and AAC support) * Polyphonic 40 voices * Java MIDP 2.0 * 3D games * MusicDJ(TM), Photo DJ(TM) and VideoDJ(TM) * OMA DRM phase 1 * Face Warp * Style-up(TM) covers Connectivity * Bluetooth(R) * IrDA * External antenna connector * USB cable in the box * PC Synchronization * Speakerphone * WAP 2.0 * Voice Dial * GPRS Class 10 * USB cable and PC Software in the box * Talk time: up to 7 hours * Standby time: up to 360 hours * Size: 101.5 x 44 x 17.5 mm * Weight: 82 grams About Sony Ericsson

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit please visit http://www.sonyericsson.com/us .

The Bluetooth(R) word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Sony Ericsson is under license. Other trademarks and trade names are those of their respective owners.

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.

Try and Buy applications have some limitations. Some software and user guides may not be localized for all markets. Similarly some products may only be supported in certain languages or service coverage may be limited. Some products may be unavailable in certain markets.

CONTACT: Corporate Communications - North America of Sony Ericsson
Mobile Communications, +1-919-472-1400, or press.america@sonyericsson.com ; or
Christine Danuser of GolinHarris, +1-972-341-2577, or
cdanuser@golinharris.com , for Sony Ericsson North America; or Sony Ericsson
Corporate Communications, +44-0-208-762-5858, or
press.global@SonyEricsson.com

Web site: http://www.sonyericsson.com/us