From the Wires
International Clients Can Now Access Panelists in Over 90 Countries in Their Preferred Currency
By: Business Wire
May. 8, 2012 08:14 AM
uSamp, a leader in providing targeted audiences for global consumer insights, announced the next generation of its self-serve panel access platform, SampleMarket™, which now provides global access to survey respondents in over 90 countries.
In addition to providing clients with immediate access to millions of verified, qualified, and richly profiled panelists, uSamp now introduces the ability to purchase respondents from around the world and pay for those respondents in their home currency. SampleMarket offers customers real-time pricing, feasibility, instant delivery of panelists, and for those interested, an unparalleled level of customization using its advanced API (Application Programming Interface) integration.
"Speed is key to us, and that is why we particularly trust uSamp’s SampleMarket,” said Josefina Rickardt, marketing manager, EyeTrackShop. “SampleMarket lets us take a project live within just a few minutes, and since we are an international customer of uSamp, we can easily monitor it from Stockholm, as well as create new sample groups if we need to. A big "like" for the user friendly and intuitive interface."
SampleMarket enables organizations to intuitively create research studies and instantly connect with qualified respondents around the world to gain consumer and business insights. SampleMarket uses the most advanced panelist engagement, data quality, sample selection and incentive models in the industry.
The SampleMarket technology capitalizes on the organizational need for increased efficiency, transparency, and cost savings. SampleMarket easily integrates into current technology with API, a mission to make the technology and respondents accessible on the Web. Users receive instant access to verified panelists, the ability to manage multiple sample sources – whether it’s an existing proprietary panel, an external sample partner or using uSamp’s panel – and easy control of the entire sampling process online from a centralized dashboard.
“The marketing research industry often gets wrapped up in panel size,” said Matt Dusig, co-founder and CEO, uSamp. “But the industry should instead be focusing on creating efficiencies while at the same time understanding the global nuances that make region rich data points – and that’s exactly what we’ve done with SampleMarket. We’ve built our technology around understanding our clients and panelists. We now offer clients unprecedented access to our global panel to show them how much we value efficiency, transparency and customer experience.”
uSamp (www.uSamp.com), the Answer Network, is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp's solutions and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp's 8 million global panel of survey respondents. Through uSamp's proprietary technologies for self-serve survey authoring, self-survey sampling, and private-label panel management, companies have on-demand access to millions of profiled survey respondents. SúperOpinión.com is just one of uSamp's Hispanic Panels. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and India. The company has more than 185 team members worldwide, led by serial entrepreneurs Matt Dusig and Gregg Lavin. uSamp ranked No. 11 in the 2011 Forbes America's Most Promising Company List, was named one of the fastest growing private companies in Los Angeles by the San Fernando Valley Business Journal and one of the best places to work in Los Angeles by the Los Angeles Business Journal.
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