Dell today announced it is delivering marketing automation software from Pardot as a service to help businesses execute cost effective demand generation programs that are easy to track and measure. The new offering strengthens Dell’s growing portfolio of Software-as-a-Service (Saas) solutions that help small and mid-size organizations manage and grow their businesses.

“Pardot has developed and delivered a marketing automation solution proven to help small and mid-size businesses grow revenue while reducing costs,” said Paulette Altmaier, vice president and general manager, Dell Cloud Business Software. “Adding Pardot to the Dell Cloud Business Applications family of trusted SaaS applications helps our customers execute cost-effective, measurable marketing programs and campaigns.”

The Dell marketing automation solution comes with productized services designed to help get marketing organizations up and running quickly, and includes services for setting up email campaigns, developing web site forms, and integrating Google AdWords and CRM systems. As with all Dell Cloud Business Applications, this new solution includes pre-packaged implementation services that are designed to speed adoption and time to value.

Dell’s marketing automation solution enables marketing professionals to:

• Identify and generate more highly qualified sales prospects
• Convert more sales leads into paying customers
• Demonstrate the revenue return from marketing investments

“With Pardot, Dell is delivering an end-to-end marketing automation solution to small and mid-size businesses,” said David Cummings, chief executive officer, Pardot. “Our solution enables companies to more effectively grow their customer base while tightly managing overall marketing spend. Pardot is easy to use right from the start, and clients will very quickly see increased efficiency and returns across the marketing and sales departments.”

The new marketing automation solution reinforces Dell’s strategy to help organizations use cloud-based applications and services to transform their business, accelerate growth, empower their workforce and invest in innovation. Delivering Pardot’s software as a service helps Dell’s clients take a pragmatic approach to cloud that allows them to leverage new and existing resources.

“Pardot is a great solution for SMB customers and a thoughtful next addition to Dell Cloud Business Applications,” states Laurie McCabe, principal and founder of SMB Group. “Its ease of use, built-in integrations to key applications like CRM, lead generation, analytics and social media make it easier for organizations to leverage the latest marketing automation technology to speed their growth.”

Pricing and Availability

Dell Marketing Automation pricing starts at $1,000 per month for unlimited users. All editions come with basic Dell Implementation services to assist customers’ executing their initial marketing campaigns. Pricing for additional fixed-fee, fixed-scope implementation services starts at $2,500. A free 30-day trial is available from the Dell Cloud Business Applications website. The solution is immediately available in the U.S. from Dell by calling 877-857-2364.

About Dell Cloud Business Applications

Dell Cloud Business Applications offers a family of integrated cloud applications and services that enable business to drive increased revenue while lowering costs. Dell’s portfolio of cloud software solutions are uniquely packaged to meet the needs of growing companies, delivering trusted applications, integrations, turnkey Dell services, and support. For more information, visit www.dellcloudapplications.com.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.

For more information about Pardot, visit www.pardot.com.

Additional resources about Dell Cloud Software are available here.

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