LEEDS, UNITED KINGDOM -- (Marketwire) -- 11/04/12 -- Asda Money looks at modern day celebrity grandparents who are still as glamorous and active as ever.

Grandparenting has come a long way in the last generation and a growing number of over 50s are not conforming to typical stereotypes.

Here are just few glamorous grandparents breaking the mould.

Goldie Hawn

Academy award winning actress Goldie Hawn has recently become a star-studded grandparent for the second time. The starlet who rose to fame in the 1960s has been out of the public eye for the last 10 years or so, however, her actress daughter Kate Hudson has recently had her second son making Goldie Hawn one very glamorous gran.

Steven Tyler

Still rocking out, Steven Tyler is probably one of the world's coolest granddads. The 64-year-old Aerosmith front man is still touring around the world with the American rock band. When he's not wowing crowds of thousands of adoring fans, he's playing the role of dad and granddad to Liv Tyler's son Milo. Proving that you're never too old to keep on rocking, Steve Tyler is touring in America over the 2012 summer period.(i)

Sharon Osbourne

Another rocking grandparent still proving that celebrity culture isn't all about the youth of today is Sharon Osbourne. Married to rocker Ozzy Osbourne, the couple turned grandparents earlier this year when their son Jack had his firstborn child, a baby girl.

When Sharon is not doting on the newest member of the family, she is busy being one of the judges on popular TV talent shows such as The X Factor and America's Got Talent passing on her musical wisdom to a new generation of stars.

Lionel Richie, Harrison Ford, Jim Carrey and Paul McCartney are just a few others to add to the list of modern day over 50's who are changing the image of grandparents.

A growing number of grandparents are continuing to work for longer, which is also stamping out the typical picture of grandparents.

Today's over-50s are more active and are continuing to break down traditional stereotypes about what it means to grow old. One area that you may want to consider is over 50s insurance to help cover any additional costs, such as funeral expenses.

Notes to editors

(i)Aerosmith North American Summer Tour 2012 http://www.aerosmith.com/aero/tour.cfm.

About Asda Over50s Life Cover

--  Whole of life insurance that pays out a Guaranteed cash lump sum on
    death 
--  Available to 50 to 80 year olds living in the UK 
--  Guaranteed acceptance, no medical 
--  Premiums start from just GBP 5 a month, that's about 17p a day 
--  Pays out in full on death after just 1 year 
--  Payments that never go up 

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Liverpool Victoria Friendly Society Limited: County Gates, Bournemouth BH1 2NF.

Asda Money is a trading name of ASDA Financial Services Limited. ASDA Financial Services Limited and ASDA Stores Limited act as an introducer appointed representatives to Liverpool Victoria Friendly Society Limited (LVFS) for Asda Over 50s Life Cover. Asda is a trademark of Asda Stores Limited. LV= is a registered trade mark of LVFS and is a trading style of the Liverpool Victoria group of companies. LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF. Tel: 01202 292333.