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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Martin who? The UK has a New Expert Money-Saver

LONDON, November 6, 2012 /PRNewswire/ --

Annie Stevenson crowned the UK's Smartest Shopper after beating 1000s of rivals

After a gruelling and competitive search,, the money-saving destination site, has found the UK's most knowledgeable and smartest shopper.  Annie Stevenson, from Peterborough, beat thousands of rivals to claim the title, a cheque for £10,000 and the opportunity to transfer all her amazing money-saving knowledge into a blog for the shoppers of the UK.  

     (Photo: )

The finals day for the UK's Smartest Shopper took place last week at a secret location, with 10 finalists undergoing interviews from some of the country's most revered money savers.  Marc Lockley, the author of 'How to Pay Less and Get More' and bloggers AThriftyMrs and Miss Thrifty joined the Savoo General Manager on the panel and tested the finalists money-saving knowledge. But there could be only one winner and Annie prevailed, due to what the judges described as her 'wow factor'.

Mother of one Annie, 28, started taking savvy shopping seriously after getting into debt and has transformed her life as a result. She commented, "I can't believe I have won this amazing prize and working with Savoo and my mentors to create a blog is something I have always wanted to do. I want to make money-saving 'cool' and let people know how easy it has become if you know what you're doing."

Award-winning personal finance blogger Miss Thrifty, real name Karyn Fleeting, commented, "The tanked economy and our straitened household budgets have turned us into a nation of smart shoppers and clever scrimpers. Finding the smartest shopper of all was no mean feat. The final decision was a tough one, with so much talent from which to choose, but we picked a worthy winner in Annie and I am confident that all our finalists will go on to make their names as the next generation of money-saving experts."

Simon Bird, General Manager of Savoo International, said, "We knew there was genuine money-saving knowledge in the UK, but we had no idea how truly amazing people have become. Savoo is delighted to offer Annie the prize and also help in creating what we hope will be an award-winning blog. Annie showed incredible passion and knowledge for getting great deals, seeking opportunities to save money and told us judges about money saving tips and hints we had never heard of."

After the success of the search for the UK's Smartest Shopper, Savoo is looking forward to this becoming an annual event. To see the blog entry that helped Annie get to the final and to see the runners-up please go to Annie's blog,, will go live soon.

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