yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV Unveils Sync to Allow Multiscreen Interactive Advertising for Social TV

OSLO, NORWAY -- (Marketwire) -- 11/06/12 -- today announced Sync, a unique new toolkit for syncing ad content and creating robust two-way engagement between the first and second screens. The first toolkit of its kind, Sync enables broadcasters and advertisers to realize the potential of the second screen for expanding an ad's reach and power, opening the door for creative new ways to use advertising and giving broadcasters a concrete, measurable way to monetize their investment in social TV.

" has always been effective at attracting eyeballs to screens and engaging consumers, but this toolkit takes our capabilities to the next level," said Zachary Weiner, director of marketing at "For the first time, advertisers have a way to coordinate campaigns that make full use of the two screens, and broadcasters have a concrete platform for generating true dual-screen advertising and a quantifiable increase in social-media ad dollars. It's the first and only closed-loop solution for interactive TV advertising."

Sync makes it possible to sync an ad on the TV with what appears on the second-screen device. Specifically, timed elements in the broadcast trigger the ad on the second screen, where viewers can interact with it through polling, games, and other such activities. Sync then pulls the results of that interaction back onto the first screen and integrates them into the programming or ad spot in real time, creating one perfectly orchestrated brand experience that hits all consumer touch points. These advertisements last longer and generate unprecedented ad engagement levels that result in far greater ROI for a brand. The Sync platform also includes robust advertising technologies for tracking and reporting the benefits of the second screen.

"Now, just because programming goes to a commercial break doesn't mean viewers get a break from the second-screen action," Weiner said. "Sync's backbone technology creates a perfectly correlated brand experience that keeps viewers engaged throughout both the broadcast and the commercial breaks. That's good for broadcasters because it creates more revenue and monetizes their social TV investment, and good for advertisers because it strengthens the power of their ads."

Sync is part of's Interactivity Suite (IS), a platform that supports true participation TV by enabling viewers to influence a broadcast in real time, as well as allowing them to interact with one another and the rest of the world. Using IS, a broadcaster can effortlessly aggregate user-generated content from social media sites such as Twitter™ and Facebook into programming, and build synchronized companion apps that enable viewers to interact with their televisions using an iPad®, tablet, PC, or smartphone.

More information and videos are available at

About's award-winning interactive "TV. Mobile. Social. 1Framework." technology connects fragmented media platforms across broadcast TV systems, mobile, and social media platforms -- enabling real-time viewer participation, Social TV, and synchronized companion apps. In operation since 1999, has a global customer base including top brands such as ESPN, Univision, Al Jazeera, BBC, CBC, QVC, Danmarks Radio, MBC, Music Choice, TV Norge, TV 2 Norge, TV 2 Danmark, Viasat, and VOA. More information about products is available at


Photo Link:

Agency Contact:
Peggy Blaze
Wall Street Communications
Tel: +1 818-357-3693
Email: Email Contact Contact:
Lars Lauritzsen
Tel: +47 22 01 66 20
Email: Email Contact

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

SOA World Latest Stories
At its core DevOps is all about collaboration. The lines of communication must be opened and it takes some effort to ensure that they stay that way. It’s easy to pay lip service to trends and talk about implementing new methodologies, but without action, real benefits cannot be realize...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, P...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a ...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn yo...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers