yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Chinese Exporters Urged to Implement "Go Global" Marketing and Communications Strategy
They now need to move aggressively to seize emerging opportunities in international markets

BEIJING, Nov. 6, 2012 /PRNewswire / -- On October 25, renowned marketing expert Kevin Huang gave an presentation entitled "Foreign Trade Marketing Enters an OCM Era" at the Canton Fair International Market Forum where he called on companies that are looking to establish their own channels and brands in overseas markets to learn the needs of and create value for international customers. Given the trend that consumers no longer simply trust hard advertising, he told these companies to implement a "go global" strategy, using news media as a communications channel to effectively build their brands.


Huang pointed out that amid the globalization of competition in international markets, Chinese exporters need to challenge traditional international brands in their respective fields as part of their transformation and upgrade. Strategically, they must shift their focus to creating customer value while establish overseas channels. In order to create customer value, they need to develop close relationships with customers to better understand their needs. After analyzing the emerging opportunities in international markets, Huang urged Chinese exporters to be proactive in reaching out to potential customers in what he termed a "go global" marketing strategy rather than just waiting for opportunity to knock.

According to the latest data provided by the Ministry of Commerce of China, approximately 20 percent of the country's foreign trade firms have successfully developed their own proprietary brands through their own efforts, as compared to 10 percent ten years ago. The firms reported exports accounting for 11 percent of the country's total. The country's automobile, machinery, shipping and certain labor-intensive industries have made breakthroughs with their proprietary brands.

Huang said that overseas consumers and users are more likely to choose products that have already attained a certain level of brand recognition, while, at the same time, taking into consideration the products' price-performance ratio. In addition to product quality, design and value-added improvements, Chinese firms have already learned how to promote their own products and brands by studying the methodologies used by world's major players, and by applying this knowledge, they will be able to get double the result with half the work.

Commenting on the overseas promotion efforts of Chinese firms, Huang spoke of PR Newswire, a professional news release distribution organization with a media distribution network covering the entire globe. He explained that PR Newswire is able to quickly deliver a firm's news and other relevant content to overseas media and audiences, providing Chinese firms with a channel to efficiently, cost-effectively and quickly gain brand recognition along with acceptance of the brands by overseas audiences. Compared to other marketing methods, communication through news releases and related content goes a long way in enhancing trust in brands by overseas media and audiences, and as the important part of any comprehensive international marketing strategy, is increasingly valued by marketing and communication professionals at export firms.

Kevin Huang comes from Shanghai Globao Marketing Co., Ltd., and has rich international practical marketing experience. He is frequently invited to speak at large forums across China.

Subtitled "Sharing the insights and experiences of efforts by companies at branding and expansion of trade channels", the international marketing forum at this year's Canton Fair provides opportunities for exhibitors to create a customized brand, analyze market environment, exchange marketing knowledge and expand market vision. Speakers at the forum also include Simplicity CEO Roman Y. Goronok and International Enterprise Singapore group director for planning Lee-Khoo Wee Lin.

About Globao

Shanghai Globao Marketing Co., Ltd ( is the first inland company that provides training and consultancy to foreign-trade companies in China. It runs a very unique business model by charging service fee based on the increase of annual sales his clients finally achieve.

Since 2005, Globao has trained over 120 China leading companies including Sinopec, Cherry Auto, Seahorse Auto, Midea, Galanz, Sunon Office Furniture and etc, and provided consulting service to many of his clients to successfully help increase their sales revenue from less than USD10 million to over USD50 million.

The two books, Export Marketing Practice and Export Marketing Strategy, published by Globao Marketing are quite famous and popular in the market.

Contact Globao:

Tel: +86-21-6871-3680 (line 4) 

SOURCE Shanghai Globao Marketing Co., Ltd.

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SOA World Latest Stories
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or ma...
In a report titled “Forecast Analysis: Enterprise Application Software, Worldwide, 2Q15 Update,” Gartner analysts highlighted the increasing trend of application modernization among enterprises. According to a recent survey, 45% of respondents stated that modernization of i...
As the world moves towards more DevOps and microservices, application deployment to the cloud ought to become a lot simpler. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a...
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacV...
Docker is hot. However, as Docker container use spreads into more mature production pipelines, there can be issues about control of Docker images to ensure they are production-ready. Is a promotion-based model appropriate to control and track the flow of Docker images from development ...
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema c...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers