From the Wires
Ogilvy CommonHealth Interactive Marketing's Buddy Scalera to Present at Content Marketing World Health Summit
By: Marketwired .
Nov. 7, 2012 02:00 PM
PARSIPPANY, NJ -- (Marketwire) -- 11/07/12 -- Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts at Ogilvy & Mather (www.ogilvy.com), today announced Buddy Scalera, senior vice president, interactive content and market research of Ogilvy CommonHealth Interactive Marketing, will be presenting at the Content Marketing Institute's (CMI) Content Marketing World (CMW) Health Summit today at the Cleveland Airport Marriott in Cleveland, Ohio. Mr. Scalera will demonstrate how smart content planning can help save money and deliver more effective and measureable content.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
CMW Health Summit brings together the leading healthcare business and consumer brands to network and learn about the challenges of creating valuable and compelling stories to attract and retain customers in the healthcare industry. CMI teaches marketers how to own their media channels to attract and maintain new customers. The group offers real-world how-to advice about content marketing in any venue: online, mobile, in-person and in print. For CMW Health Summit information, visit: http://health.contentmarketingworld.com/
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
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