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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Nationwide to Help Three Quarters of A Million People Into A Home of Their Own and One Million to Start Saving by 2017
Major long-term drive to boost home occupation and help savers

LONDON, UNITED KINGDOM -- (Marketwire) -- 11/08/12 -- Today, Nationwide Building Society is launching a major initiative to boost the nation's capabilities in housing, money management skills and communities with support from a number of charitable partners including Shelter and National Numeracy.

Over the next five years, under the pillars of Your Home, Your Money and Your Community, Nationwide will:

--  Help 750,000 people into a home of their own (Your Home) 
--  Empower one million people to start saving (Your Money) 
--  Strengthen local communities by investing and unlocking GBP 15 million
    directed by its customers and employees (Your Community)

Graham Beale, Chief Executive at Nationwide, said: "I believe Nationwide is ideally placed to take a lead on tackling the serious issues of housing, money management and communities. Our mutual status enables us to meet the needs of our members, rather than chase short-term profit for shareholders, and that means we can focus on addressing the issues that really matter to our customers, their families and the communities where they live. We look forward to working with our partners and, where possible, with MPs and the Government in our Citizenship activities."

Nationwide conducted extensive research with its customers, employees and wider stakeholders that highlighted housing, financial guidance and community investment as their three main areas of concern. With 232,000 new homes needed each year(1), 28% of households having no savings(2) and community charities seeing levels of giving fall by 10% since 2008(3), it is easy to understand why.

Nationwide has a strong heritage of tackling social issues such as housing and financial education. For example, since 2009 over 200,000 people have been given financial skills training by over 1,700 new volunteers trained through our MoneyActive Programme with Citizens Advice Bureau.

Living On Your Side will initially focus on creating offerings specifically designed to enable people to access homes and savings for the first time, mobilising Nationwide's 16,000 employees to engage with community projects and supporting housing and personal finance charities such as Shelter, MoneyAdvice Trust and National Numeracy.

For Your Home, the Society will explore further how it can support affordable housing and develop new innovative products for the housing market as it did with Save to Buy. Nationwide is also launching a new GBP 1 million partnership with Shelter, aimed at helping 16,000 people who are either at risk of losing their homes or vulnerable people with no housing at all. For Your Money, Nationwide has launched a new four-year partnership with National Numeracy. For Your Community, the Society is launching its new Community Match programme giving customers the chance to choose the local charities they want Nationwide to support when in-branch, online and at member events.

Campbell Robb, Shelter CEO, said: "It's good to see a financial services organisation like Nationwide Building Society really putting effort into making a difference to the lives of those in housing need. Shelter is a lifeline for anyone who is homeless or suffering bad housing and we're proud to join forces with Nationwide to share our ideas and develop creative ways of tackling these difficulties."

Mike Ellicock, CEO at National Numeracy, said: "We are really pleased that Nationwide is showing its support by helping people learn how to manage their money. Everyone needs to have decent numeracy skills so they can plan their spending and saving wisely, and the backing of Nationwide in our campaign to improve the UK's numeracy is invaluable."

Launch photographs are available to download via this link:

An online video of the photo-shoot taking place is available via this link:

Notes to editors:

Living On Your Side

The report is available online here and PDF is available here.

Your Home: help 750,000 people into a home of their own by 2017

--  232,000 new homes need to be built each year to meet demand in England
    alone, yet only 102,830 were built in 2010 (Government Housing

First time buyers

--  In 2011 one in four of all our mortgages helped a first-time buyer into
    a home, the result of providing innovative products such as Save to Buy
    and an independent First-Time Buyers' Guide. 
--  We will explore developing new product offers for first-time buyers and
    holding/attending education events that assist first-time buyers in the
    process of buying their first home.

Affordable & social housing

--  Nationwide has been one of the major lenders to social housing
    associations over the last 20 years. 
--  We will explore if we can finance Community Land Trusts, non-profit
    community-based organisations that develop housing at permanently
    affordable levels.

Rental market

--  Our subsidiary, The Mortgage Works, offers specialist Buy to Let
    products for both experienced and first time landlords. 
--  We will also explore developing a Guide to Renting for tenants and
    setting up a Buy to Let hub to support our intermediaries.

Homeless & people at risk of losing their home

--  Our Triage team supports customers in financial difficulties - our
    residential arrears rate is around a third of the industry average and
    our repossession rates are very low. 
--  Launching a new GBP 1 million partnership with Shelter, aimed at helping
    16,000 people who are either at risk of losing their homes or vulnerable
    people with no housing at all.

Your Money: help one million people to start saving by 2017

--  28% of households in the UK have no savings at all (DWP).

Championing saving

--  We have championed consumer issues such as the order of payments on
    credit cards and provide products for young savers such as the Junior
    Cash ISA & Smart Accounts. 
--  We will explore developing new savings products for young people to help
    them be money savvy before going into adult life.

Improving financial education

--  We have also produced a suite of independent Money Guides on borrowing,
    savings and investment, debt and spending wisely. 
--  Launching a new partnership with National Numeracy in 2012, a new
    charity created to develop and support numeracy skills in the population
    at large.

Helping people out of debt

--  Our MoneyActive programme with Citizens Advice Bureau saw 200,000 people
    given financial skills training by 1,700 new MoneyActive volunteers. 
--  We plan to undertake research to find out why some people seem able to
    save despite their circumstances and use the findings to develop new

Your Community: investing and unlocking GBP 15 million in local communities by 2017, as directed by customers and employees

--  Giving levels to charity have fallen by 10% since 2008 (NCVO).

Employee involvement

--  Our 16,000 employees have 14 hours per year to volunteer in the local
    community and our 100+ Community Champions drive employee involvement at
    a local level. 
--  Volunteering will be part of personal development of employees,
    including our Senior Executive Development Programme.

Empowering our customers

--  Nationwide donates 1% of pre tax profits to charity following a member
    vote in 2007 and our member vote at our AGMs has raised over GBP 1
    million for charity. 
--  We will give customers the opportunity to nominate and vote on local
    charities in-branch, online and at our member events.

Schools and young people

--  Nationwide Education, our award winning educational resource for 2-18
    year-olds, has attracted over 35 million hits and downloads since it was
    launched in 2007. 
--  Launching our Schoolslink programme where our employees will deliver
    financial education and employability sessions in schools using our
    Nationwide Education platform. 

Background on Targets

Your Home

We define 'home of your own' as covering the support we give to four key groups: a) first-time buyers; b) people in affordable and social housing; c) landlords and tenants in the important rental market; d) helping the homeless and those at risk of losing their home. Our target is based on the number of people we help, rather than the number of families or number of homes.

Nationwide supports other forms of home ownership in addition to our 750,000 home of your own target. For example, we help around 100,000 people per year to move into a new home. This has a positive social and economic impact on the UK, but we have excluded that activity from our Your Home target to focus on those groups where we feel we can make the biggest impact from a citizenship perspective.

How will we get to our 750,000 goal?

--  33% through first-time buyers 
--  12% through affordable and social housing 
--  55% through other initiatives to get and keep people in a home 

Your Money

We define 'start saving' by those people who are not currently saving and this includes young people opening their first savings account. Our aim is to help people save on a regular basis and our primary focus is going to be on young people. The form of saving is multiple, so includes ISAs, young people's savings accounts and other saving vehicles.

How will we get to our one million goal?

--  88% through new young people's savings accounts 
--  12% through helping customers become regular savers for the first time

Your Community

We define 'investments' as donations made by Nationwide and 'unlocking' as support through employee and customer fundraising, employee volunteering and funding from our suppliers, government and other stakeholders. Critically, the charities and causes we support through the GBP 15 million will be determined by our customers and employees.

Nationwide will make other charitable contributions in addition to our GBP 15 million commitment. Nationwide is the sole funder of The Nationwide Foundation, which has distributed GBP 29 million of grants to charities and good causes since it was established in 1997. Our strategic national charity partnerships with Shelter, National Numeracy and Money Advice Trust will also be in addition to the GBP 15 million, as the investment will not be directed by our customers or employees.

How will we get to our GBP 15 million goal?

--  41% through Nationwide donations 
--  37% through employee and customer fundraising 
--  14% through employee volunteering 
--  8% through unlocking funding from suppliers, government and other

Link to Nationwide Education and money guides:

Link to Your Nationwide:

Link to Nationwide Foundation:

(1) Source: DCLG

(2) Source: Department for Work & Pensions (2010)

( 3 ) Source: NCVO

Media information:
Nationwide Building Society
Jennifer Williams
01793 654680

Nationwide Building Society
Lynsey Hallam
01793 656215

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