From the Wires
Walmart "Guarantees" Customers its Best Black Friday Ever
Retailer Unveils Black Friday Circular and Event Times; Guarantees Top Wishlist Items
By: PR Newswire
Nov. 8, 2012 12:01 AM
BENTONVILLE, Ark., Nov. 8, 2012 /PRNewswire/ -- Walmart unveils its best Black Friday assortment and pricing ever offered. Revealed to customers on Walmart.com, its Facebook wall and mobile app, the retailer's Black Friday circular showcases hundreds of brand name electronics, toys, apparel, sporting goods and items for the home – backed by Walmart's ad match guarantee – available during three events starting at 8 p.m. on November 22.
In addition to offering amazing low prices on the season's top gifts, Walmart is taking the historic step to ensure wishlist items like the Apple iPad®2 are available for customers during a special one-hour event on Thanksgiving.
"We know it's frustrating for customers to shop on Black Friday and not get the items they want," said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S. "This year, for the first time ever, customers that shop during Walmart's one-hour event will be guaranteed to have three of the most popular items under their tree at a great low price."
One-Hour Guarantee: Due to the large quantity of product already secured, Walmart guarantees that customers who are inside the store and in the queue line between 10 p.m. and 11 p.m. local time on November 22 can purchase the following electronics at special low prices:
If any of these items happen to sell out before 11 p.m. local time, Walmart will offer a Guarantee Card for the item which must be paid for by midnight and registered online. The product will then be shipped to the store where it was purchased for the customer to pick up before Christmas.
Three Events – One Destination: This year, Walmart will be kicking off its in-store specials at 8 p.m. on Thanksgiving Day, followed by its big electronics event at 10 p.m. and a weekend full of savings starting at 5 a.m. on Friday, November 23.
"No matter our customer's shopping preference – whether it is to stay up late or shop early – they will find amazing low prices on the broadest assortment we've ever offered," added Mac Naughton.
A few of the top items available in store, while supplies last, include:
Their Price Is Our Price: The retailer's long-standing ad match guarantee will also be in effect on Black Friday. This allows customers to match the price of any local competitor's printed ad for an identical product right at the cash register.
Map Your Black Friday Savings: Starting November 19, to help customers prepare and navigate the big event, a Black Friday local store map will be available to view and print on Walmart.com and local Walmart Facebook pages. Also, for the first time, customers can view an interactive local store map on their mobile phone via the Walmart Mobile App, enabling customers to click on items to see the price, product description and location in the store.
Black Friday Specials & More Online: Customers can get a jump start on shopping from the comfort of their homes with a two-day online-only event on Walmart.com starting early on Thanksgiving Day and extending through Black Friday. Walmart.com shoppers can choose free shipping to home on eligible $45 orders with Home Free or free store pickup with Site To Store and also use Pay with Cash. Savings on hundreds of the hottest gifts include:
Newly-introduced this holiday, customers who sign up for email at Walmart.com, like its Facebook wall or download the Walmart Mobile App, will be among the FIRST to get early access to special deals and information. In fact, these customers will receive exclusive, early access to purchase select Black Friday "store" items directly online at Walmart.com and via the Walmart Mobile App hours before they are available in stores.
EDITOR'S NOTE: Opening hours may vary due to local laws. Customers can check with their local stores to confirm event start times. Prices and items may vary in Alaska, Hawaii, Oklahoma and Puerto Rico. For more information on Walmart's new one-hour guarantee please visit: http://www.walmart.com/1hourguarantee. The entire Black Friday circular can be found at www.walmart.com/blackfriday. B-roll and still images can be found at http://news.walmart.com.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, more than 200 million customers and members visit our 10,300 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmartnewsroom. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.
SOURCE Wal-Mart Stores, Inc.
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