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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
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Russia: The Leather Goods Market. Investigation and Analysis of Consumer Preferences. Forecast to 2017

NEW YORK, Nov. 8, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Russia: The Leather Goods Market. Investigation and Analysis of Consumer Preferences. Forecast to 2017

http://www.reportlinker.com/p01025668/Russia-The-Leather-Goods-Market-Investigation-and-Analysis-of-Consumer-Preferences-Forecast-to-2017.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Clothing_Accessories

The purpose of the study is to provide an analysis of consumer behavior and preferences in Russia in the market of leather goods.

The study aims to obtain relevant information about the state of demand and preferences for types and brands of products, as well as the existing model of consumer behavior in the Russian market of leather goods.

The results will be relevant to manufacturers of leather goods, companies involved in distribution, as well as wholesalers and retail trade.

The results of the study will allow you to:

       • optimize the assortment and pricing policies;

       • improve the efficiency of interaction of consumers;

       • increasing awareness and loyalty to the brand product;

       • create and market a new product;

       • increase sales.

The study involved 400 respondents aged 16 to 50 years, who had bought "leather goods" of leather and substitutes. The study covers the two major Russian cities - Moscow and St. Petersburg - as the most capacious, and, hence, attractive and strategically important areas of the Russian market.

Among the producers of leather goods, European countries inspire the most confidence among Russian consumers. Italy, far and away, led in this area, followed by Russia, which garnered the trust of 14% of respondents.

The results of our research reveled that the main sources of information about leather goods brands are the recommendations of friends and acquaintances, followed by via the Internet, television and advertising in newspapers and magazines.

According to the survey, the key motivation for buying leather goods is in the replacement of previously purchased products that have lost their relevance (58%). In addition, consumers' often buy a new product to complement their wardrobe with no specific cause (29%), or, conversely, for a particular item (20%).

The study identified four segments of consumers: premium, middle upper, middle, lower, lower. The main criterions for the differentiations were consumed brands of leather goods, and, according to them, the cost of the product.

The study was realized by utilizing an online-poll survey which targeted consumers' using the Internet to answer the survey questions. The selection of respondents was conducted on the basis of contacts from online-related panels.

A potential respondent received an e-mail invitation and upon the successful completion of the preliminary question-and-filter started filling in questionnaires. The survey was run via software provided by the survey company OMI (Online Market Intelligence), which is a leading Russian company providing integrated marketing solutions for online research.

The advantages of an online-survey:

  • The use of online-survey techniques optimizes time and financial resources.
  • An online study can qualitatively reduces the influence of the researcher to the respondent.
  • An online-survey respondent feels more like an active participant in the survey, and not subject to manipulation.
  • Terms of filling online-questionnaire, to establish and maintain contact closer to the natural and familiar to the respondent's living conditions. This helps to reduce psychological distress, fosters a positive image of the research and stimulates interest in them, and actively helps to recruit new respondents.
  • Simplicity and ease; the ability for the respondent to choose a convenient time (the attainability of the respondent, 24 hours a day, 7 days a week)
  • A guarantee of anonymity, which allows for the attracting of a large number of respondents, while increasing the rate of return of completed questionnaires, as well as better guaranteeing the accuracy and sincerity of the answers received.

The reliability of the information received, is verified by the following methods:

  • Re-interview the study participants (control);
  • Culling profiles stereotypical responses (for example, a column or zigzags in the table issues);
  • Filtering "flat" profiles stereotypical answers to questions (a respondent always answers "strongly agree" to a large number of statements).

The report contains 117 pages, 45 tables , 107 figures

Table of Contents*

1. Summary

2. Study Design

3. Characteristics of the Russian market of leather goods

3.1. Characteristics of the largest Russian manufacturers of leather goods

3.2. Pricing Policy

3.3. Characteristics of imports of leather goods

3.3.1. The volume and dynamics of imports of leather goods

3.3.2. Structure of imports of leather goods

3.4. Characteristics of the price of leather goods

3.5. Factors affecting the development of the market of leather goods

3.5.1. Socio-economic situation in Russia in 2009-1 square. 2012.

3.5.2. The level of welfare and consumer spending

3.5.3. Analysis of the socio-cultural factors

4. Sample size and geography of the study

5. Age-sex structure of the sample

6. Model selection and purchase of leather goods

6.1. Frequency of purchase leather goods

6.2. Criteria for selection of leather goods

6.3. The key characteristics that determine the selection of leather goods

6.4. Producing countries that cause the greatest confidence

6.5. Sources of information about the brands of leather goods

6.6. Rating brands of leather goods, advertising, which consumers' have seen

6.7. The relationship between the level of awareness and be bought

6.8. The situation is the acquisition of leather goods

6.9. Place of purchase of leather goods

6.10. Terms of changing the choice

7. The attitude of consumers' to the most popular brands of leather goods

7.1. Spontaneous awareness (first appearance)

7.2. Spontaneous awareness (general structure)

7.3. Awareness of the help text

7.4. Positioning brands of leather goods in terms of awareness and be bought

7.5. Assessment of market potential best-known brands of leather goods

7.6. Positioning on the level of awareness of advertising and awareness of brands of leather goods

8. Segmentation of customers

8.1. Socio-demographic profile of buyers of leather goods of various segments of

8.1.1. Lower

8.1.2. The average low

8.1.3. The average high

8.1.4. Premium

8.2. Criteria for selection of leather for various segments of the

8.2.1. Lower

8.2.2. The average low

8.2.3. The average high

8.2.4. Premium

8.3. Motives and leather seats make purchases of various segments of

8.3.1. Lower

8.3.2. The average low

8.3.3. The average high

8.3.4. Premium

8.4. The cost of various segments of the leather goods

8.4.1. Lower

8.4.2. The average low

8.4.3. The average high

8.4.4. Premium

9. Consumers' willingness to buy leather goods

9.1. The attitude of consumers' to the leather of leather

9.2. The attitude of consumers' to the leather, synthetic leather

9.3. Willingness of consumers' to purchase leather, synthetic leather

9.4. Consumers' willingness to buy leather from the leather

10. The role of the leather in the lives of consumers

10.1. Characteristics of the merits of leather

10.2. Characteristic defects of leather

10.3. The purchase of leather

10.4. Frequency of use of leather goods

10.5. Associative array

11. Leather goods and men

*This report is 70% finished and is in the final stages of completion. By your request, we can correct the structure and the contents of the report. The ready to use research will be presented in 5 working days after the request.

List of Tables

Table 1. The volume of goods sold and services produced in-house producers of leather goods in 2005-2010, thousand rubles

Table 2. The cost of delivery of products of JSC "Medvedkovo" Moscow region

Table 3. The cost of delivery of products of JSC "Medvedkovo" outside the Ring Road

Table 4. The current system of discounts to retail customers in the company "Medvedkovo"

Table 5. Structure of imports by kinds of leather goods in value terms in 2010

Table 6. Structure of imports by kinds of leather goods in value terms in 2010

Table 7. Price segments in the category "Bags"

Table 8. Price segments in the category of "purses"

Table 9. Price segments in the category of "belts"

Table 10. Price segments in the category "Gloves"

Table 11. The structure of the sample by city

Table 12. The structure of the sample by gender

Table 13. Age structure of sample

Table 14. Criteria for selection of leather goods

Table 15. Key characteristics of the leather

Table 16. TOP-10-producing countries, causing the greatest confidence

Table 17. Sources of knowledge about the brands of leather goods

Table 18. Rating brands of leather goods, advertising, which consumers' have seen

Table 19. Situations purchase leather goods

Table 20. Place of purchase leather goods

Table 21. Terms of changing the choice

Table 22. Spontaneous awareness (first appearance) of the foreign brands of leather goods

Table 23. Spontaneous awareness (first mention) about Russian brands of leather goods

Table 24. Rating the first mentions of foreign brands of leather goods

Table 25. Rating the first mentions of Russian brands of leather goods

Table 26. Rating the best-known brands of leather goods

Table 27. Segmentation of customers of the acquired brands of leather goods

Table 28. Criteria for selection of leather goods of the lower segment

Table 29. Criteria for selection of leather goods segment of medium-low

Table 30. Criteria for selection of leather goods segment of medium-high

Table 31. Criteria for selection of premium leather goods

Table 32. The evaluation criteria leather trade places lower segment

Table 33. Criteria for assessing trade places leather low-medium segment

Table 34. Criteria for assessing trade places leather medium high segment

Table 35. Criteria for assessing trade places premium leather

Table 36. The attitude of consumers' to the leather of leather

Table 37. The attitude of consumers' to the leather, synthetic leather

Table 38. The amount that consumers' are able to pay for a bag that matches all the requirements of the artificial skin

Table 39. The amount that consumers' are able to pay for a bag that matches all the requirements of genuine leather

Table 40. Assessment of consumers' advantages of bags that have them in stock

Table 41. Assessment of consumers' drawbacks of bags that have them in stock

Table 42. The purchase of products of leather goods

Table 43. Consumers' Association with the words "beautiful fashion bag" (complete series)

Table 44. Articles of leather goods, men needed

Table 45. The qualities required of the male subjects leather

List of Figures

Figure 1. Structure of imports by kinds of leather goods in value terms in 2010, the percentage

Figure 2. Structure of imports by kinds of leather goods in value terms in 2010, the percentage

Figure 3. Quarterly changes in Russia's GDP in 2007-2011 in the prices of 2008, trillion Rubles with the exception of the seasonal factor

Figure 4. Dynamics of Russia's GDP in 2005-2011 years, In 2008 prices, billion rubles

Figure 5. The dynamics of real disposable personal income, real wages, real pensions in 2005-2013 years in%

Figure 6. Quarterly changes in real disposable incomes of the Russian Federation, % of corresponding period of previous year

Figure 7. The structure of the real disposable spending in 2009-2011 in%

Figure 8. The dynamics of the debt on loans to individuals in January 2009 and November 2011, the growth rate in%

Figure 9. Structure of sales of leather goods for retail formats in Russia in 2011, in-kind

Figure 10. Structure of consumption expenditure of households in Russia in 2010

Figure 11. The structure of the sample by city

Figure 12. The structure of the sample by gender

Figure 13. Age structure of sample

Figure 14. Leather products, purchased every six months and more

Figure 15. Leather products, purchased once a year

Figure 16. Leather products, purchased once a year and a half

Figure 17. Leather products, purchased less than once a year and a half

Figure 18. Criteria for selection of leather goods

Figure 19. Key quality leather goods

Figure 20. TOP-10-producing countries, causing the greatest confidence

Figure 21. Sources of knowledge about the brands of leather goods

Figure 22. Rating brands of leather goods, advertising, which consumers' have seen

Figure 23. The relationship between the level of awareness and be bought

Figure 24. Situations purchase leather goods

Figure 25. Place of purchase of leather goods

Figure 26. The most popular shopping malls

Figure 27. Terms of changing selection of leather goods

Figure 28. Spontaneous awareness (first appearance) of the foreign brands of leather goods

Figure 29. Spontaneous awareness (first mention) about Russian brands of leather goods

Figure 30. Rating the first mentions of foreign brands of leather goods

Figure 31. Rating the first mentions of Russian brands of leather goods

Figure 32. The matrix positioning brands of leather goods in terms of awareness and be bought

Figure 33. Matrix assessment of market potential best-known brands of leather goods

Figure 34. The matrix positioning in terms of awareness of advertising and awareness of brands of leather goods

Figure 35. Sex structure of the lower segment of the consumer leather goods

Figure 36. The age structure of the lower segment of the consumer leather goods

Figure 37. The formation of the lower segment of consumers' leather

Figure 38. The status of the lower segment of consumers' leather

Figure 39. Marital status of the lower segment of consumers' leather

Figure 40. Income per family member per month lower consumer leather goods segment

Figure 41. Sex structure of the low average consumer leather goods segment

Figure 42. The age structure of the low average consumer leather goods segment

Figure 43. Education of consumers' leather low-medium segment

Figure 44. The status of the low average consumer leather goods segment

Figure 45. Marital status of consumers' leather medium-low segment

Figure 46. Income per family member per month lower average consumer leather goods segment

Figure 47. Sex structure of the average consumer leather goods segment of the high

Figure 48. The age structure of the average consumer leather goods segment of the high

Figure 49. Education of consumers' leather medium high segment

Figure 50. The status of middle-high leather consumer segment

Figure 51. Marital status of consumers' leather medium-high segment

Figure 52. Income per family member per month, the average consumer leather goods segment of the high

Figure 53. Sex structure of the consumers' of premium leather goods

Figure 54. Age structure of consumers' premium leather

Figure 55. Education of consumers' premium leather

Figure 56. The status of the consumers' of premium leather goods

Figure 57. Marital status of consumers' of premium leather goods

Figure 58. Income per family member per month premium leather goods consumers

Figure 59. Criteria for selection of leather goods of the lower segment

Figure 60. Consumer preferences on colors of leather goods of the lower segment

Figure 61. Consumer preferences for styles of leather goods of the lower segment

Figure 62. Preferences based on the low end leather goods

Figure 63. Criteria for selection of leather goods segment of medium-low

Figure 64. Consumer preferences for low-medium color leather goods segment

Figure 65. Consumer preferences for styles of leather goods segment of medium-low

Figure 66. Preferences based on low-medium segment of the leather

Figure 67. Criteria for selection of leather goods segment of medium-high

Figure 68. Consumer preferences for high-color leather medium segment

Figure 69. Consumer preferences for styles of leather goods segment of medium-high

Figure 70. Preferences based on the average high leather goods segment

Figure 71. Criteria for selection of premium leather goods

Figure 72. Consumer preferences for color premium leather

Figure 73. Consumer preferences for styles of premium leather goods

Figure 74. Preferences based on the premium leather

Figure 75. Motives for the purchase of leather goods of the lower segment

Figure 76. Places to shop leather lower segment

Figure 77. The evaluation criteria leather trade places lower segment

Figure 78. Motives for the purchase of leather goods segment of medium-low

Figure 79. Places to shop leather medium-low segment

Figure 80. Criteria for assessing trade places leather low-medium segment

Figure 81. Motives for the purchase of leather goods segment of medium-high

Figure 82. Places to shop leather medium-high segment

Figure 83. Criteria for assessing trade places leather medium high segment

Figure 84. Motives for the purchase of premium leather goods

Figure 85. Places to shop premium leather

Figure 86. Criteria for assessing trade places premium leather

Figure 87. The costs of leather products of the lower segment

Figure 88. The costs of low-medium leather goods segment

Figure 89. The costs of the average high leather goods segment

Figure 90. The costs of the product leather premium

Figure 91. The attitude of consumers' to the leather of leather

Figure 92. The attitude of consumers' to the leather, synthetic leather

Figure 93. The amount that consumers' are able to pay for a bag that matches all the requirements of the artificial skin

Figure 94. The amount that consumers' are able to pay for a bag that matches all the requirements of genuine leather

Figure 95. Assessment of consumers' advantages of bags that have them in stock

Figure 96. Assessment of consumers' drawbacks of bags that have them in stock

Figure 97. The purchase of products of leather goods

Figure 98. Frequency of shopping bags

Figure 99. Frequency of use of purse

Figure 100. Frequency of use of gloves

Figure 101. Frequency of use of portfolios

Figure 102. The frequency of belt use

Figure 103. Frequency of use of beauticians

Figure 104. Frequency of use of business cards

Figure 105. The most popular consumer associations with the words "beautiful fashion bag" (the first association)

Figure 106. Articles of leather goods, men needed

Figure 107. The qualities required of the male subjects leather

To order this report:

Clothing_Accessories Industry: Russia: The Leather Goods Market. Investigation and Analysis of Consumer Preferences. Forecast to 2017

Contact Nicolas: nicolasbombourg@reportlinker.com
US: (805)-652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

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