Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
Digitas Unveils BrandLIVE™, Powered By Real-Time Platform Features "The Wire," "The Newsroom" and "The Multicast"
Agency Cites "RELEVANCE HAS A DEADLINE" as founding doctrine for BrandLIVE™

BOSTON, Nov. 12, 2012 /PRNewswire/ -- Digitas, a digitally-led, integrated brand agency, today unveils BrandLIVE™, a proprietary agency platform that creates relevance and value for brands every day. Combining social and content strategies with the agility of a news organization, this real-time, brand relevance approach to participation and publishing will feature a full suite of partners, products, and tools.

(Photo: http://photos.prnewswire.com/prnh/20121112/PH10768-a)
(Photo: http://photos.prnewswire.com/prnh/20121112/PH10768-b)
(Logo: http://photos.prnewswire.com/prnh/20100616/NE22345LOGO)

BrandLIVE™ is both an agency model and technology suite. The three part process and client service model includes:

The Wire: The source for discovery

  • Social listening, translation, and interpretation
  • Trend analysis
  • Real-time analytics
  • Audience Design
  • Brand Intelligence
  • Content consumption and sharing

The BrandLIVE Newsroom: Ideas. Impact. In Real-Time.

  • Proactive and reactive content and content strategies
  • Dedicated, creatively-led teams
  • Consolidated social engagement across all owned assets

The Multicast: Targeted publishing and distribution

  • Feeds owned channels to drive earned media and identify amplification opportunities for paid
  • Analytics that feed back to The Wire for real-time tracking, enabling real-time optimization

"Brands want and need to be relevant in consumers' lives. But relevance has a deadline," said Colin Kinsella, CEO Digitas N. America. "BrandLIVE finds the mutually beneficial intersection of consumer interest and brand purpose with the speed of a newsroom and the creativity of a brand agency. We build proactive and reactive content at that intersection, anchored by advanced analytics and a technical ecosystem that powers BrandLIVE."

The platform is powered by dedicated teams with two BrandLIVE™ rooms in Digitas Boston that model the technology, intelligence and mindset of a news organization on behalf of brands. Two BrandLIVE™ rooms are currently under construction in Digitas New York and Digitas Chicago. Both are due to open by end of 2012. 

BrandLIVE™ is co-led by Anne-Marie Kline, Sr. VP, Marketing and John Robinson, Sr. VP, Creative.

"Great brands are stories that are never finished, which is why BrandLIVE is rooted in creative ideas. But every day is a new chapter. So every day you have to create something new," said John Robinson, Sr. VP, Creative. "And you can have all the listening and publishing tools at your disposal, but without creative talent and inspiring ideas that story is not going to emotionally connect with your audience in a relevant way."

"Adaptability is the ultimate competitive advantage while cultural irrelevance the ultimate price," said

Anne-Marie Kline, Sr. VP, Marketing. "BrandLIVE is a deft intelligence center, in people as well as technology and process, that conditions brands to respond to the unexpected and keeps that brand in the now with an eye on the future. "

BrandLIVE™ includes a stable of 25 open and collaborative partners who are cast according to the specific goals and needs of each client.  Content, measurement, listening, and publishing partners include: BrandWatch, Skyword, and Topsy.

Slated to release by end of 2012 are the following supporting products:

  • BrandLIVEEAS (Emergency Alert System): A 24-hour brand alert system for crisis and opportunity management.  The tool notifies the team of escalation for online "chatter" for participation in conversation or management of an issue.
  • BrandLIVE Dynamic Calendar: A publishing calendar that drives consistent and optimal content publishing to build and grow engaged audiences.  The calendar overlays seasonal/cultural events with campaigns and initiatives, as well as programmed content across owned channels.
  • BrandLIVE Portal: Single sign-on dashboard for clients to access The Wire, view the BrandLIVE Dynamic Calendar, monitor social activity, review creative concepts as well as distribution and amplification of content.
  • BrandLIVE Audience Connection Tool: Identifies influences that allow brands to have real and honest conversation to influence audiences that share the value of the brand.

About Digitas
Digitas, a digitally-led, integrated global brand agency, builds brands for some of the foremost companies in the world. In 2012 Digitas was named OMMA Magazine's Agency of the Year and The Drum's London Integrated Agency of the Year. Digitas was also the winner of nine Cannes Lions in 2012, The agency also counts Agency of the Year honors from the Festival of Media, BtoB Magazine, and Les Agences de l'Annee, France, and has been named to the Advertising Age Digital A-List among its many awards.

Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront and Prodigious Worldwide, the world's only standalone, global digital productions company.

With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com

www.digitas.com | Twitter: @Digitas | Facebook: Digitas Fan Page | Blog: Digitas Distillery

SOURCE Digitas

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SOA World Latest Stories
I'm reading a McKinsey report from May 2013 that talks about 12 disruptive technologies, including cloud computing and the Internet of Things (IoT). I'll focus on the IoT here. The report estimates the IoT Internet to be worth between $2.7 and $6.2 trillion by the year 2025.(The world'...
up.time, from uptime software, monitors performance, availability and capacity across all servers, virtual machines, applications, IT services, and the network. Proactively find IT system performance issues before they happen, report on total capacity, easily identify troublemakers, tr...
Vormetric on Tuesday announced that Rackspace Hosting has joined the Cloud Partner program, and will be offering encryption and key management services to customers via Vormetric's Transparent Encryption solution. Vormetric's Transparent Encryption combines the performance, flexibility...
Processes are not documented and reused by a set of individuals because they lead to failure. Like design patterns, they are documented and reused because they lead to success. They are all put together by very talented people who have successfully used them to develop software multip...
Many mid-market companies have invested significant time and resources to secure and back up their servers, client computers, data, and overall network infrastructure in what was the traditional client-server setup. Now, what were considered emerging technologies just a few years ago, ...
Internet of @ThingsExpo, taking place Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 15th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Thing...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE