MADRID and BURLINGTON, Mass., Nov. 13, 2012 /PRNewswire/ -- EasyAsk, the natural language technology and solutions leader, today announced at the SAP SAPPHIRE NOW Conference the release of Quiri for SAP CRM, to enable increased productivity among mobile sales and service professionals. Mobile employees will now be able to interact with their CRM data on smartphones and tablets, using a Siri-like interface.

EasyAsk Quiri is so simple to use, it provides the optimal mobile experience, making workers more productive and putting the right information in their hands anytime, anywhere. Quiri represents a paradigm shift in smartphone usability: one push of a button delivers accurate answers to business questions. Using built-in speech recognition, Quiri's natural language technology allows users to conveniently speak their business questions into their mobile devices, and receive highly accurate answers in an instant.

"The premise behind Quiri is to significantly increase adoption of CRM by mobile field sales forces that today don't benefit from CRM solutions.  Most are cumbersome, at best, in their deployment on a smartphone. Guiding, navigating, inputting data is frustrating on a 3 by 2 inch screen. Quiri works similar to Siri, but is optimized for your CRM system and far more accurate," said Craig Bassin, CEO of EasyAsk.

For a video demonstration of EasyAsk Quiri for sales, click here http://www.youtube.com/watch?v=NFop1jU7a_g.

SAP HANA is an in-memory real-time data platform that is transforming the way companies run their businesses and develop applications. It is a unified platform for delivering real-time operational, predictive and text analytics on "big data" as well as for running both transactional and analytical processes on the same foundation.

"Implementing on SAP HAHA dramatically increases the wide array of questions Quiri can answer and the response time, and significantly reduces development time, as well as data storage, administration and maintenance costs by eliminating duplication. Candidly we were blown away by the benefits we experienced deploying on HANA," said Bassin.

EasyAsk is one of the first partners to sign an OEM agreement with SAP to deliver Quiri for SAP HANA on the SAP HANA Cloud, which leverages Amazon Web Services. Customers will be able to buy EasyAsk Quiri for SAP HANA as an on-premise solution or in the HANA One cloud.

EasyAsk Quiri for SAP CRM received the Most Innovative Solution award at the SAP Startup Forum in August. This week, EasyAsk will be attending the SAP SAPPHIRE NOW Conference in Madrid, Spain.

About EasyAsk
EasyAsk is radically changing the speed and ease of how people find information through the company's ground-breaking natural language search software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results on demand. The EasyAsk eCommerce Edition uses this unique technology to deliver industry-leading website search, navigation and merchandising solutions that boosts online revenue through increased conversion rates, better customer experience and agile merchandising. EasyAsk Quiri & Business Edition revolutionize enterprise decision-making, moving beyond traditional business intelligence solutions with easy, low-cost deployment and a unique natural language interface that extends access to information anywhere in the organization.

Based in Burlington, Massachusetts, EasyAsk is the industry leader in natural language information analysis and delivery software. Customers such as Coldwater Creek, Lands End, Lillian Vernon, Aramark, TruValue, Siemens, Hartford Hospital, Ceridian, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and e-commerce operations daily. For more information, please visit www.easyask.com.

Press Contact:
Robyn Forman
robyn@easyask.com 
(510) 508-1229

SOURCE EasyAsk