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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Liberator Develops Retail Packaging Using Vacuum Compression Technology
Reduced Sizes Provide an Effective Point-of-Purchase Display for Sexual Wellbeing Retailers While Reducing Freight Costs by Over 60%

ATLANTA GA -- (Marketwire) -- 11/13/12 -- Liberator, Inc. (OTCQB: LUVU) today announced the shipment of its iconic Wedge® and Ramp® products in new discreet packaging that maintains a luxury aesthetic. This new generation of vacuum compressed Liberator gear is more attractive for the consumer and retailers as it provides easy carry-out and display sizes while also reducing half its carbon footprint and packaging waste.

"Vacuum packaging soft-foam products like pillows and mattress toppers is an established manufacturing process," said Louis Friedman, President and CEO of Liberator, Inc. "Vacuum compressing structured high-density foam as used in our Liberator Shapes is truly revolutionary. This new packaging opens up the gateway to mass market as mainstream retailers now have a viable way of merchandising Liberator in their brick and mortar stores."

Discretion, as perceived by the consumer, is another important component in the purchase process. Liberator's new packaging is designed as a carry-out case with no potentially objectionable graphics on display. These flat-pack kits come complete with simple, easy to understand three-step instructions for opening the compression capsule, removing the shape and installing the cover -- all done in less than two minutes, and the unit is ready for immediate use. An illustrated Liberator position guide is also included.

"For the international market, Liberator's new vacuum compressed packaging is a major milestone in the evolution of our Company," said Michael Kane, Executive Vice President of Liberator, Inc. "Demand for Liberator products worldwide was always strong but distribution in retail and mass markets was challenging due to the size of the products and the high cost of both inbound sea containers and intra-country freight. We now have the ability to open up these global markets without limitation. In the last two months we've more than tripled our international business with container orders headed for Europe and China."

The Company is currently offering its core Liberator products in these vacuum compressed packs. The Wedge®, Ramp® and Wedge/Ramp Combo, and Black Label equivalent products, are now in production with the balance of the collection, including larger Esse®-style furniture pieces, beginning in early 2013. Point-of-purchase displays will also be available at that time.

About Liberator, Inc.

Liberator, Inc. is a dynamic vertically integrated public company capitalizing on the emerging sexual wellness revolution through the worldwide marketing of the Liberator® line of products, the luxury and lovestyle brand that celebrates intimacy by inspiring romantic imagination. Established with the conviction that sensual pleasure and fulfillment are essential to a well-lived life, Liberator Bedroom Adventure Gear® empowers exploration, fantasy and the communication of desire, for persons of all shapes, sizes and abilities. Products include Liberator shapes and positioning systems, pleasure objects, and sensual accessories. Liberator, Inc. is headquartered in a 140,000 square foot facility in a suburb of Atlanta, Georgia. Liberator, Inc. has over 100 employees, with products being sold directly to consumers and through hundreds of domestic resellers, on-line affiliates and international licensees. The company is known for cutting-edge advertising and product branding.

Liberator operates an online retail e-commerce website at: and can be followed on Twitter at:

For comprehensive investor relations material, including fact sheets, research reports, and video regarding Liberator, please visit the Company's investor relations web site at

Forward-Looking Statements

In addition to historical information, this press release may contain forward-looking statements that reflect the company's current expectations and projections about future results, performance, prospects and opportunities. These forward-looking statements are based on information currently available to us and are subject to a number of risks, uncertainties and other factors that may cause actual results, performance, prospects or opportunities to be materially different from those expressed in, or implied by, such forward looking statements. You should not place undue reliance on any forward-looking statements. Except as required by federal securities law, the company assumes no obligation to update publicly or to revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available, new events occur or circumstances change in the future.

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Company Contact:

Liberator, Inc.
Ronald Scott
Chief Financial Officer

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