From the Wires
A Great Cause to Win: Hispanicize 2013 Launches Creative National Hispanic Market Agency Contest 'El Buen Pitch'
"The Apprentice"-Style Competition Will Recognize One Agency for Creating the Best Marketing Plan for a Non-Profit or Charity Serving Latino Communities; Hispanic Brand CMOs and Non-Profits Will Judge the Top Three Finalists Live at Hispanicize 2013
By: Marketwired .
Nov. 14, 2012 02:06 PM
MIAMI, FL -- (Marketwire) -- 11/14/12 -- Organizers of Hispanicize 2013, the largest annual gathering of Hispanic marketers, media, bloggers, agencies and entertainment professionals, today announced the creation of "El Buen Pitch," a trailblazing, "The Apprentice"-style contest where agencies compete to create the best marketing plan for a non-profit or charity serving Latino communities. Hispanicize 2013 (www.Hispanicize.com) will be held April 9-13, 2013 at the Eden Roc Hotel on Miami Beach.
"El Buen Pitch is our Hispanic market industry's opportunity to give back to the Latino community by tapping into its collective power of creativity and innovation to benefit a worthy organization," said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013. "This contest is one of several high profile efforts we're undertaking to show brands as well as advertising, PR and digital agencies that our event's marketing industry agenda will be comprehensive and second to none."
How "El Buen Pitch" Works
Stage 1 (now thru December 7, 2012)
Organizations have until December 7, 2012 to nominate themselves. (Nominate your non-profit or charity online by reading the contest guidelines and applying http://www.hispanicizeevent.com/el-buen-pitch.html). Due to the national visibility of the event and the magnitude of Latino media who are participating as partners, the non-profit or charity selected is expected to receive national exposure before, during and after the contest has concluded.
Stage 2 (December 15, 2012 thru February 1, 2013)
Agencies in all disciplines of Hispanic marketing are encouraged to compete for the award. In order to qualify, agencies must submit a contest fee of $300 (a portion of which will go to the organization) and a short Statement of Interest prior to the contest deadline. Agencies will then have until February 1, 2013 to submit their entries. (Full agency contest rules and the entry form will be posted December 15 at this link: http://www.hispanicizeevent.com/el-buen-pitch.html).
Stage 3 (February 15 thru February 28, 2013)
The Final Stage (April 11, 2013 at Hispanicize 2013)
About Hispanicize 2013
Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.
Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.
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