From the Wires
Xhibit Affliate Signs Digital Marketing Agreement With Punch Monkeys To Manage Digital Marketing For Idol Winner Jordin Sparks
By: PR Newswire
Nov. 19, 2012 08:10 AM
TEMPE, Ariz., Nov. 19, 2012 /PRNewswire/ -- FlyReply Corp, a wholly owned subsidiary of Xhibit Corp. (OTCQB: XBTC) ("Xhibit" or "the Company), has signed a digital marketing services agreement with Punch Monkeys, LLC, a company which manages fan engagement on behalf of American Idol winner Jordin Sparks. The agreement provides for FlyReply™ to provide comprehensive digital marketing and social media marketing strategies for Ms. Sparks.
Jordin Sparks is a multi-platinum recording artist, songwriter, humanitarian and actress. At the age of 17, Jordin won the sixth season of American Idol, becoming the youngest winner in American Idol history and remains the most recent female to win American Idol. Her self-titled debut album was released in 2007, which spawned two top-ten singles on the US Billboard Hot 100—"Tattoo" and "No Air." The album sold more than two million copies worldwide. In 2010, Jordin partnered with her brother P.J. to launch a charitable initiative: "I'm M.A.D. Are You?" (M.A.D. stands for making a difference). Jordin made her acting debut in 2012, snagging the lead role in her first feature film "Sparkle" which starred the late Whitney Houston.
FlyReply™ believes that its social media platform will enable Ms. Sparks to connect more directly with her fan base and build stronger social relationships through her digital communications.
Jordin Sparks states, "I really want to connect with my audience and supporters on a one-to-one level no matter what I'm doing. I'd like to share my thoughts and my experiences with my fans directly without any clutter or media spin. Xhibit will help me do that by using digital and social media."
Chris Richarde, President and CEO states, "We are very excited to join Jordin Sparks in creating a total digital strategy to help her reach and engage with her audience. We're confident that our FlyReply™ email service and AdMail™ products, supported by our total marketing and ad agency capabilities, will allow us to provide a unique solution to create a more direct and personal channel with her audience. We want to help Jordin have more access and control over her message and media. One of Xhibit's long term strategies and goals is to help celebrities create long term goodwill for their brands and monetize themselves more effectively. We are excited about the opportunity to start this process with Ms. Sparks."
FlyReply™ will employ a combination of its FlyReply™ email marketing platform and social media strategies using its AdMail™ products to deliver dynamic communications and create greater engagement to the global audience for Ms. Sparks and convert her social followers into email newsletter subscribers.
FlyReply™ is an ESP or Email Service Provider platform developed, owned and operated by FlyReply Corp. It is an intuitive email marketing suite, providing integrated social media with leading edge advertising and analytical tools.
AdMail™ enables marketers to monetize their newsletter campaigns with less intrusive ad placements.
All products developed are supported by Xhibit's comprehensive digital strategy, including full service digital ad agency and marketing resources.
About Xhibit Corp.
Xhibit is a cloud based marketing and technology development company focused on digital advertising, online and mobile social media, CRM (customer relationship management) solutions. Xhibit offers a total solution for digital advertising that is integrated throughout its divisions and shares technology and resources across all of its services. Through its subsidiaries, Xhibit utilizes its branded products and services to provide digital marketing and advertising solutions for top tier advertisers and agency clients.
For more information see www.xhibitcorp.com.
Cautionary Statement Regarding Forward-Looking Information
This press release may contain certain "forward-looking statements" relating to the business of Xhibit Corp., and FlyReply Corp. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements regarding the advantages of Xhibit's and FlyReply's products and services, market acceptance and success of the social media campaign for Ms. Sparks, the business strategy, plans and objectives of Xhibit Corp and FlyReply Corp; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects", "intended" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results and ultimate corporate actions could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including Ms. Sparks' ongoing popularity, the demand for this form of social media and viability of it for advertising, products and services developed by other companies that are competitive with this form of advertising, market share garnered by competitors, ability to maintain customer and vendor relationships, and those factors discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov), among other factors. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
SOURCE Xhibit Corp.
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