From the Wires
RT Watched by 2.5 Million in UK in 3Q2012, Ahead of Fox and Al Jazeera
By: PR Newswire
Nov. 20, 2012 03:03 AM
MOSCOW, November 20, 2012 /PRNewswire/ --
During the 3rd quarter of 2012 RT's audience among all news channels in the UK was third largest after BBC News and Sky News* according to BARB. It was also greater than the audience of all other English-language foreign news channels tracked by BARB, including Al Jazeera English, Fox News and Euronews.
Nearly 2.5 million of UK viewers tuned in to watch RT during 3Q2012 according to the publically available BARB report. The report also shows that in average weekly ratings RT is ahead of Al Jazeera English, has double the viewership of Euronews and surpasses the audience of US' Fox News by more than three times over the same period.
BARB data confirm the results of an earlier study by Kantar Media that showed that RT has overtaken other major English-language news channels in the UK in terms of viewership**. Kantar survey respondents cited "different take on news from mainstream media", "informative news coverage", and its range of stories of interest to the audience when explaining why they chose RT over other news channels. For its news coverage RT has been nominated for an International Emmy Award in 2012 and 2010.
BARB (Broadcasters' Audience Research Board) began measuring RT in its weekly rankings in the summer of 2012. BARB provides official TV audience measurement in the UK. The organization collects overnight data on TV viewership of more than 250 channels that broadcast in the UK through the top-box technology which tracks the watching of specific programs in participating households. Its findings are publically accessible and are among the most credible statistics of this kind available in Britain.
RT is a global international news network that broadcasts in English, Arabic and Spanish from its studios in Moscow and Washington, DC, and is available to 550 million viewers worldwide. Pew Research Center's 2012 study named RT, whose YouTube channel has passed 815 million views, as the largest provider of news video footage on the world's largest video sharing platform. RT is the only Russian TV channel to garner two nominations for the prestigious Emmy International Award.
*BARB Quarterly Reach Report- Quarter 3 2012 (BARB weeks 2293-2305) Individuals 4+ + (http://www.barb.co.uk/report/quarterly-channel-reach-open/download/2012-Q3-QTVS.pdf)
**Based on weekly viewership
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