MT. LAUREL, N.J., Nov. 20, 2012 /PRNewswire/ -- GrayHair Software, Inc., a constant innovator in the direct mail industry, is proud to announce the release of their new MailValidator application. This new service allows business mailers and their vendors to provide better postal data communication to GrayHair's current suite of cloud-based solutions.

(Logo: http://photos.prnewswire.com/prnh/20121120/NY16340LOGO )

"GrayHair understands the key role of mail preparers in the supply chain. Providing solutions to streamline their processes and facilitate the communication of essential data points strengthens their value to their direct customers," stated Paula Stoskopf, Director of Solution Strategies.

In the past year, GrayHair has released numerous applications that provide complex services to mailers including MailWatch™, which monitors mail to identify and solve any major issues in the postal stream; an Informed Visibility Solution, which provides enhanced visibility into the movement of postal containers; and PredictivePresort™, which provides presort analysis before the regular presorting process. These new applications were added to the SelectSolutions™ cloud application alongside its flagship mail tracking offering, MailTrak™, its postage reconciliation application, MailReport™ and MailPort™, a portal into the USPS® PostalOne!® system.

MailValidator provides users with the ability to authenticate the Mail.dat® file. This file is the industry standard for the Postal Service™ and mail production industry; combining the multiple files that constitute a mailing into a single more manageable file. MailValidator provides mailers the ability to ensure that the critical pieces of information are accurate and that any sensitive information is removed. 

Angelo Anagnostopoulos, Vice President of Postal Affairs, GrayHair Software, Inc., and Vice Chair of Postal Operations and Technology Committee (POTC) for IDEAlliance, said, "Mail.dat is a ubiquitous IDEAlliance standard used to communicate information throughout the mailing supply chain. The accuracy of information, however, is critical for success. MailValidator ensures that files are produced according to the specification."

Clients and their mail preparers will appreciate the time saved by validating the accuracy of information prior to communication of files to GrayHair.

For more information about GrayHair Software, contact Bobby Tiedeken at (856) 924-2253 or by email at btiedeken@grayhairsoftware.com.

About GrayHair Software

GrayHair Software, Inc. is an innovator and industry leader in the development of applications and services that improve and automate the management of business mail. GrayHair's offerings are delivered via SelectSolutions™, a cloud-based platform that merges Software as a Service with managed services. This customizable set of critical mailing services includes enterprise-wide Intelligent Mail® barcode assignment, trusted third-party mail tracking, address quality, presort analysis, postage reconciliation, mail monitoring, and consulting. GrayHair offers direct marketing consulting services through its GrayHair Advisors division, which provides independent, unbiased guidance on mail-related strategic issues.

For more information, visit www.GrayHairSoftware.com  and www.GrayHairAdvisors.com.

SOURCE GrayHair Software, Inc.