From the Wires
Iconic Kenya(R) Dolls Arrive at Family Dollar Stores Just in Time for the Holidays
Most Popular African-American Doll in History Now Available in Four Styles
By: Marketwired .
Nov. 21, 2012 02:56 PM
MATTHEWS, NC -- (Marketwire) -- 11/21/12 -- Family Dollar (NYSE: FDO), one of the fastest-growing discount retail chains in the country, announced today they will be offering the Kenya® doll line in its stores this holiday season. The Kenya® doll line, first unveiled two decades ago, made history when it sold out in stores across the country.
"We're proud to offer merchandise that allows African-American women who grew up with Kenya dolls in the '90s the opportunity to create a new legacy for the children in their lives," said Jocelyn Wong, Family Dollar Senior Vice President of Marketing. "In addition to the classic Kenya doll, which encourages young girls to 'Grow Up Proud,' we are also offering two other newly launched Kenya lines that are designed for babies and tweens."
Family Dollar customers will be able to choose from four different styles of the Kenya® doll this season, one for each age group:
The Kenya® doll line joins hundreds of other name-brand toys Family Dollar is offering this holiday season -- many for $10 or less. Learn more about the new line of Kenya® dolls, download Kenya's hit single, "Growing Up Proud," or browse Family Dollar's 2012 holiday toy book at www.familydollar.com.
About Family Dollar Stores, Inc.
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