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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
Just Search Reviews the Online Marketing Strategy for

LIVERPOOL, England, November 22, 2012 /PRNewswire/ -- launched in 2010 and has already become one of the UKs leading Vehicle purchasing companies. The company prides itself on being one of the only places that you can sell your car, motorhome or plant hire equipment to that ensures there is an expert to offer free advice from 9am - 9pm every day.

To aid with the online growth of the business approached online marketing experts Just Search to review the SEO, Website Development and Conversion Rates of the website.  

What makes unique?

Just Search Reviews each market individually as the competition and competitiveness can vary massively, the vehicle selling market itself is very crowded online and it was vital that Just Search reviewed exactly what made unique and built a strategy around these USPs (Unique Selling Points). Two of the main areas to focus on are the ability for customers to sell any vehicles, whether it is a car, van or plant equipment to the team at money 4 your motors and they will make a no obligation offer. Due to the large amount of potential vehicles the strategy needs to ensure the website is found under as many different search terms as possible, this will be done by fully analysing the current website and also the industry / competitors currently performing well.  

Should the offer for the vehicle be agreed customers have two options available - either visit them directly at their head office in Liverpool or the team will come out to complete the deal - a major advantage of using over other online companies.

When undertaking a project like this just search reviews the complete marketplace, which includes both online and offline. As part of this review it was recommend that just search created a video that can be placed on the website to walk any potential customers through how the business works and provide a step by step guide of the process. A video was important as the site had a low conversion rate and customers were put off using the website as they weren't confident on how the "sale" worked; the video has increased conversions as well as increased the overall trust in the site.

As well as developing the SEO on the website under major search terms like Sell my Car for Cash and Sell my Car, have developed a company mascot - Motorman - who will be out in shopping centres to greet potential customers and they've also launched a radio campaign that covers Manchester and Liverpool through radio stations Radio City FM and Juice FM.  

For a free valuation on vehicles of all ages, makes, models and conditions please visit

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