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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
E-retailer Karmaloop Announces a first in e-commerce with their Risque and Controversial Cyber-Kam Monday

BOSTON, Nov. 23, 2012 /PRNewswire/ --'s Cyber-Monday promo ups the ante; they are launching a first-of-its-kind live e-retail marketing campaign.  The company has hired a dozen real "cam girls," women who usually strip live on webcams for a living, to engage in a one-of-a-kind promotional event on Cyber Monday.  The Karmaloop CyberKam girls will chat live for 24 hours titillating customers, offering exclusive deals, on the spot contests, performing live karaoke and other crazy surprises!  While driving sales and shocking the timid, Karmaloop's light-hearted, but racy parody of the worldwide web's darker corners is breaking new ground.

The CyberKam girls chatting live are larger than life ladies.  "Barbie Babylons" is apparently an ex schoolteacher with a degree in sex psychology.  "Sarah 'Vanacular' Varga" is a specialist in extinct languages, and "Honey Bridges" voice has been used in over 20 skits on platinum selling rap artists albums.  While public reaction is bound to be strong, Karmaloop insists it's the company's nature to be innovative and boundary pushing.  CEO Greg Selkoe had this to say regarding the high chance to offend: "we are just trying to have a little fun and be who we are! Our clothes and our campaigns have never been conventional."

Founded by Greg Selkoe in 2000 and headquartered in Boston, MA, with an office and TV studio in New York City, and offices in Los Angeles and Copenhagen, is one of the world's largest and most-respected online retailers of Streetwear. The company is anchored by its multi-platform retail website and lifestyle network, which attracts more than 4.5 million unique monthly visitors and includes both retail shopping, and original video and blog content. sells over 500 men's and women's brands to their loyal Verge Culture customer base spanning 80 countries. Verge Culture is made up of the first generation to grow up on the Internet; it's a group that does not define itself by race or ethnicity, but by shared ideas and values.  Verge Culture members are alpha-consumers, always craving the latest fashions and products.  Karmaloop, Inc. owns and operates,,,,, Brick Harbor, Karmaloop EU and and owns several private label clothing brands: Advocate; Fenced; Flud; KLP; Pilot Licensing; Society Original Products; and Spool & Thread. 


Dina Rezvanipour

Aashna Moitra      

3d Public Relations & Marketing

3d Public Relations & Marketin


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