- This New Mega Trend of youthful leaders will have a far-reaching impact on the world at every level

LONDON, Nov. 27, 2012 /PRNewswire/ -- The global political landscape is on the brink of sweeping change with profound implications for businesses, economies, societies, cultures and, at the most fundamental level, personal lives. "Gen-Next" leaders are assuming power globally, establishing their handprint on structures, practices and outlooks.

"Countries like India and China, where the baton is being passed onto a younger generation of political leaders, will be the game changers of tomorrow," explained Archana Amarnath, Programme Manager, Visionary Innovation Research Group, Frost & Sullivan. "These leaders will be the ones calling the shots, making the rules, and holding massive authority and control – a power that comes from leading 35 per cent of the global population in 2025."

Frost & Sullivan has studied the impact of this generational political shift in its recently released, ground-breaking book titled "New Mega Trends: Implications to our personal lives." The Mega Trend will drive a cross-pollination of ideas; urbane, techno-savvy young leaders will embrace the corporate mantras of growth and innovation in political governance. Transparency and professionalism will seep into the political world. New leaders, with a global outlook, will be more receptive to the private sector assuming a larger role in multi-sectoral, development initiatives.

This makeover is expected to go much further and deeper; in addition to structural reform, it will trigger changes in attitude as well. In a recent article "New Mega Trend: The World Stands at the Cusp of Political Generation Change," which offers an in-depth examination of how a new generation of leaders is re-shaping the destiny of their countries and of the world at large, Amarnath remarked, "The next generation of politicians will have a very different set of principles and priorities. Corruption in the developing world will decline as politicians become better educated and intolerance of corruption increases among the young. Democratic agendas could be pushed into nations which currently do not practice it – in some cases forcibly, as has recently been seen in Egypt and Libya."

Frost & Sullivan is pioneering research into key "New Mega Trends" that will transform the way in which corporations and individuals think, operate and strategise. What are the potential risks and opportunities that will follow in the wake of these New Mega Trends? What impact will they have at the micro and macro level? How can they be effectively harnessed? "New Mega Trends," written by Frost & Sullivan Partner Sarwant Singh and published by Palgrave Macmillan, is currently available in bookstores across the UK, Europe, the US and Asia.

For more information on Frost & Sullivan's "New Mega Trends" book, workshops and strategic consulting, please contact Chiara Carella, Corporate Communications, at chiara.carella@frost.com.

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Contact:
Chiara Carella
Corporate Communications – Europe
P: +44-(0)-20-7343-8314
M: +44-(0)-753-3017689
E: chiara.carella@frost.com

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