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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
CrushIQ Drives Value for NASCAR's Winningest Team

WILMINGTON, N.C., Nov. 27, 2012 /PRNewswire/ -- Revolutionary and industry forerunner CrushIQ, has announced the offering of an innovative social and digital media sponsor support initiative.

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The partnership offers sponsors of Roush Fenway Racing new revolutionary forms of content and distribution across social media channels, working to digitally blend sponsors even deeper with Roush Fenway Racing's online presence.  

"Helping our sponsors fully activate their sponsorships through traditional and now digital means remains one of our top priorities," said Steve Newmark, president of Roush Fenway Racing. He continues, "Crush IQ has made available to our sponsors yet another opportunity to experience increased value and fan activation that separates them from the pack."

Roush Fenway Racing sponsors are already seeing compelling results from this collaboration.

"Roush Fenway Racing has a proven legacy on-track, and they extend their reign off-track with the help of CrushIQ," said Kristen Wise, Sports Marketing, NOS® Energy Drink. "This agency has an unstoppable engine fueled by a team that redefines creativity.  Their digital acumen and capabilities make them an industry powerhouse, and their core business approach makes them family. 

"By way of CrushIQ, our initial concepts have grown into dynamic, interactive programs and campaigns that exceed expectations.  Roush Fenway Racing and CrushIQ are on the fast track of evolving digital sports marketing," added Wise.  

CrushIQ's full-service digital support program is designed to maximize a sponsor's return from every dollar spent with the team.

"We are excited to be working as part of the team.  As new digital opportunities continue to emerge, so do fresh business openings, and we are going to make sure Roush Fenway Racing's sponsors are crossing the finish line first during the 2013 race season," states Tim Moore, CEO of CrushIQ. "Our goal in working with Roush Fenway directly is to offer new and effective digital strategies for the sponsors of Roush Fenway that will continue to give fans more of the sport they love, expand the excitement of the weekends throughout the week, and deliver increased value for all the sponsors. We are extremely excited to announce this publicly and get started," Moore continued.

About CrushIQ: CrushIQ is a digital brand management agency that helps companies and brands build intelligent strategies for social business success.

Read the Roush Fenway Racing Case Study



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