Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
Developments in Retail Technology Hold the Answer to Better Customer Insight, Says Synqera

Loyalty cards and special offer coupons have paved the way for enhanced customer loyalty in the retail environment, but stores now understand that in an increasingly competitive market, more need to be done to attract and retain customers. Therefore, retailers and brands should harness the power of the latest developments in retail technology if they are to better understand their customers, says leading technology firm Synqera.

According to Synqera, developers of the multi-media payment terminal SIMPLATE, customer insight is a powerful force for retailers to use to their advantage. Engaging with customers to find out even more about their personal preferences and needs will mean brands can meet these needs, giving the customer no reason to look elsewhere in a crowded and competitive sector.

Kirill Gorynya, CEO from Synqera, explains: “The developments in loyalty schemes has seen retailers and brands benefit considerably. However, customers have become used to these schemes, and with many stores offering them, there is often no need to be loyal to just one store or brand. Therefore the high street needs to develop and use a more sophisticated approach to customer retention.

“The latest developments in retail technology allow them to do just that. The use of devices utilising many functions can draw customers in. This is not just because it’s something new, but because they combine the best elements of customer engagement programmes such as loyalty programmes and payment innovations such as contactless payment, and use them alongside initiatives such as bespoke offers tailored to that person at that particular time. They also offer an opportunity for brands to enhance their in-store advertising by providing an additional channel to target consumers.

“The latest technology allows all of this functionality on one platform, making it easier for retailers to adopt and easy for customers to engage. Engagement is the key to customer insight and anything that facilitates that should be embraced.”

Synqera’s SIMPLATE is used at the cash desk, and uses real-time data to target the customer at this crucial time. It can also be integrated with the retailer's current infrastructure to enhance the existing loyalty schemes. The device allows retailers to improve on offers and incentives they are running in-store and make them more bespoke to each customer by collecting customer data. The retailer can also benefit from additional revenue streams facilitated by the availability of the advertising platform for brands and partners.

SIMPLATE features a touch screen, a camera capable of verifying the gender of the customer, microphone, and NFC payment function for contactless transactions.

For further information about Synqera and the SIMPLATE platform, visit www.synqera.com.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

SOA World Latest Stories
People often ask how Qubell is different from Chef, Puppet, OpenShift, Docker, Heat, Ansible, Mesos, Kubernetes or some other hip product du jour. Like any comparison of apples to oranges, the answer involves a surprisingly deep investigation into botanical conventions, differences bet...
AppZero, a fast, flexible way to move enterprise applications to the cloud, has announced that AppZero Cloud Edition is available to try on Amazon Web Services (AWS) free of charge, as an AWS Test Drive. AppZero's award-winning application migration tool enables users to move server a...
Sovereign and Virtustream partnered to deliver Sovereign’s SAP® BusinessObjects driven Analytics and Business Intelligence solutions on Virtustream's xStream™ cloud management platform (CMP). This alliance will drive operational efficiencies and competitive advantage for Sovereign’s en...
A lot of people are heralding IoT as the future, but what can your business do today? Quite a lot, it turns out, if you know what to look for and how to talk about it. In his session at @ThingsExpo, Reid Carlberg, Senior Director at Salesforce.com, will discuss business processes ripe ...
SYS-CON Events announced today that Solgenia, the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Sant...
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-perfo...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021


SYS-CON Featured Whitepapers
ADS BY GOOGLE