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In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...
SYS-CON.TV
Azteca America Reports Year-over-Year Double-Digit Growth for Weekday Prime in November Sweeps

LOS ANGELES, Nov. 28, 2012 /PRNewswire/ -- Azteca America posted year-over-year double-digit growth in key demos for weekday primetime during November sweeps, according to Nielsen. The network increased the number of impressions by 14% for both adults 18-34 and adults 18-49, as well as by 13% for adults 25-54. (1)

Strong viewership of the Liga Mx soccer leading into the playoff cycle also boosted male viewership, with 20% year-over-year growth for both men 18-49 and men 25-54.(1)

Other highlights include:

  • Liga Mx Mexican soccer quarterfinals boosted Azteca America to the number two Spanish-language network among males 18-49 and males 25-54 for primetime on November 14.(2)
  • The 8PM hour attracted an increase in younger viewers with the reality program "La Isla".  The network posted a 35% increase among adults 18-34 and a 37% increase among persons 2-17 for the 8pm-9pm time period versus the previous year.(3)
  • Al Extremo at 9pm garnered 17% growth among females 18-49, 52% among persons 2-17 and 13% among adults 18-34.(4)

"The November ratings results show that young viewers continue to gravitate to quality Spanish-language television with the appropriate programming, " said Martin Breidsprecher, CEO of Azteca America. "We look forward to building on this success for the remainder of 2012 and into 2013."  

Source: (1) Nielsen, NTI, Live+SD Data (000s), 10/27/11-11/23/11 & 10/25/12-11/21/12, M-F 7p-11p Daypart Average.  (2) Nielsen, NTI-H, Live+SD Data (000s), 11/14/12, 7p-11p Daypart Average.  (3) Nielsen, NTI, Live+SD Data (000s), 10/27/11-11/23/11 & 10/25/12-11/21/12, M-F 8p-9p Program Average (excludes soccer programming).  (4) Nielsen, NTI, Live+SD Data (000s), 10/27/11-11/23/11 & 10/25/12-11/21/12, M-F 9p-10p "Al Extremo" Program Average.

About Azteca America

Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience.  Wholly owned by Mexican broadcaster Azteca, the second-largest producer of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.

Press Contact:
Daniel  McCosh
011-5255-1720-0059
dmccosh@gruposalinas.com

SOURCE Azteca America

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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